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Salary: USD 100,000 - 140,000 / annual
Hallow is the world's #1 prayer app with over 30 million downloads and 250,000+ 5-star reviews. The company is mission-driven, venture-backed, and rapidly growing across 150+ countries. They're seeking an Organic Growth & Communications Lead to own and scale their organic search, AI search visibility, PR, and content strategy.
In this role, you will:
**Organic Search & SEO Ownership**: Lead Hallow's end-to-end SEO efforts, including keyword research, technical SEO, content creation, optimization, link building, and performance measurement. You'll identify the biggest organic opportunities and execute on them, coordinating cross-functional support as needed.
**AI Search Strategy**: Help Hallow navigate the emerging AI search landscape. You'll experiment with GEO/AEO strategies, monitor how Hallow appears in AI-generated answers, and develop new tactics to increase visibility and authority in AI search results.
**Data-Driven Content & PR**: Mine company data to uncover untold stories around prayer, faith, culture, and the Church. Turn these insights into compelling narratives for journalists, media outlets, and audiences. Pitch stories to press and identify PR angles that drive awareness.
**Content Creation**: Write extensively across formats—SEO-optimized evergreen pages, press releases, journalist pitches, landing pages, and marketing materials. You'll take pieces from concept to publication independently.
**Testing & Optimization**: Run continuous experiments on article formats, search strategies, conversion tactics, PR angles, and AI search approaches. Measure results, double down on winners, and pivot quickly on underperformers.
**Cross-Functional Collaboration**: Partner with Marketing, Content, Design, Product, and Data teams to ensure organic growth and communications efforts align with company priorities.
The role offers significant autonomy and impact—in a small, fast-moving startup, your decisions on what to publish, pitch, and optimize directly influence how thousands of new users discover Hallow. You'll be part of the founding journey, shaping the organic growth and AI search strategy as the company scales.
**Requirements**:
- 3+ years of hands-on experience in SEO, organic growth, content marketing, PR/communications, or a combination thereof. You must have personally executed this work, not just managed agencies or teams.
- Strong SEO expertise: keyword research, on-page optimization, content strategy, internal linking, technical SEO, link building, analytics, and associated tools.
- Excellent writing ability: can craft clear, compelling narratives across SEO articles, press releases, journalist pitches, and landing pages.
- AI curiosity and awareness of how AI is transforming search and marketing workflows. Experience with AEO, n8n, Windmill, Claude Code, or similar AI/automation tools is a plus but not required.
- Ownership mindset: self-directed, comfortable identifying what needs to happen and executing without extensive hand-holding. Willing to iterate quickly and handle details end-to-end.
- Passion for Hallow's mission (faith, prayer, spirituality) is important to the team culture.
