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Salary: USD 191,340 - 234,390 / annual
Roblox is seeking an Operations Manager for Influencer Marketing to build and scale the operational backbone of its global influencer program. This role sits at the intersection of marketing strategy and program operations, ideal for someone who thinks in systems and is energized by bringing structure to a fast-moving space.
You will design and manage the operational infrastructure for a global influencer program spanning multiple content types, markets, and campaign types. Key responsibilities include:
**Program Operations & Scale:** Design and manage operational infrastructure for the global influencer program. Partner with web systems teams to manage creator-facing authenticated portals and backend systems. Build scalable workflows in CRM systems for influencer sourcing, contracting, onboarding, activation, and reporting. Define and maintain program standards, SLAs, and intake processes across internal and external stakeholders. Partner with legal, finance, and other teams to streamline contracting and payment operations globally.
**Global Playbooks:** Develop and maintain a suite of global playbooks covering influencer program application management, relationship tiering, campaign briefing, content guidelines, and performance benchmarking. Localize frameworks for regional teams while preserving global consistency in brand standards and measurement methodology. Establish best practices for new program verticals (live events, product launches, ambassador programs) and codify learnings into repeatable resources. Train and enable cross-functional partners and regional teams on playbook adoption.
**CRM & Tooling:** Lead the buildout of a centralized influencer CRM and creator-facing portal, defining data architecture, contact management standards, tagging taxonomy, and relationship history tracking. Build, evaluate, implement, and own influencer marketing technology (CRM platforms, discovery tools, reporting dashboards) and serve as internal subject matter expert. Partner with data and analytics teams to develop dashboards providing real-time visibility into program health, creator performance, and spend efficiency. Ensure the creator-facing portal is dynamic and up to date with backend updates. Identify gaps in existing tooling and build or commission solutions that reduce friction and improve team output.
**Requirements:**
- 8-10 years of experience in influencer marketing, creator partnerships, or closely related field, with at least 2 years in a role focused on operations, program management, or marketing technology
- Exceptional project management skills: highly organized, detail-oriented, able to manage multiple workstreams simultaneously in rapidly changing environment
- Demonstrated experience building or significantly improving influencer marketing infrastructure (playbooks, workflows, CRM systems, reporting tools)
- Comfort operating across global markets and working with regional teams to adapt centralized frameworks
- Strong analytical skills; able to work fluently with data to drive decisions and communicate program performance to leadership
- Clear, concise communicator who can translate complex operational concepts for technical and non-technical audiences
- Bias toward building: prefer creating systems over patching problems
- Experience in gaming, entertainment, or consumer tech, particularly with creator ecosystems tied to UGC or live platforms
- Familiarity with influencer contract structures, FTC guidelines, and international compliance considerations
- Background in or exposure to marketing analytics, business intelligence tools, or data pipeline basics
- Experience supporting large-scale live events or product launches with influencer programming components
