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Salary: CAD 90,000 - 110,000 / annual
Trulioo is a global leader in digital identity verification, enabling organizations to onboard customers, optimize costs, and combat fraud. The company verifies more than 5 billion people and 700 million business entities across 195 countries. Headquartered in Vancouver with hubs in San Diego and Dublin, Trulioo operates a hybrid model with three days per week in the office.
As a Mid-Market Account Executive reporting to the Sales Director, you will own the full sales cycle for new business across Payments, e-Commerce, Financial Services, and Technology sectors. You will build relationships with key stakeholders, uncover business needs, and position Trulioo's solutions in customer onboarding, identity verification, continuous monitoring, risk management, and fraud prevention.
Key responsibilities include:
- Building and maintaining a strong sales pipeline through targeted outbound prospecting, inbound lead conversion, and strategic customer engagement
- Generating at least $400,000 in new pipeline each quarter through self-sourced opportunities and qualified inbound leads
- Managing opportunities through the full sales cycle with discipline, balancing near-term conversion with longer-term growth
- Maintaining a rolling pipeline of at least four times quota
- Leading engaging product demonstrations tailored to prospect needs and use cases
- Maintaining accurate Salesforce records for reliable forecasting and pipeline visibility
- Driving an efficient sales process with a target average sales cycle of 90 days or less
- Leveraging AI to increase capacity, improve productivity, and enhance sales effectiveness
This role requires a consultative sales approach, strong technical aptitude, and the ability to connect customer challenges with measurable business outcomes. You will thrive in a fast-paced, collaborative environment and bring an entrepreneurial mindset to building pipeline and converting qualified opportunities into long-term customer relationships.
Trulioo is a BC Top Employer for the second consecutive year, recognized for its inclusive, collaborative, and people-first workplace. The company offers comprehensive benefits including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend ($1,000 USD equivalent). Additional perks include wellness workshops, complimentary Headspace subscription, employee resource groups, and a flexible hybrid working environment with on-site amenities.
REQUIREMENTS:
- 3+ years of B2B experience in a software Account Executive role focused on new business acquisition
- Demonstrated track record of meeting or exceeding quota
- Proven success building, progressing, and closing pipeline through proactive prospecting and disciplined sales process; MEDDPICC experience is an asset
- Experience managing deal sizes ranging from $20,000 to $100,000+ with a portfolio of 20+ active opportunities at a time
- Exceptional verbal and written communication skills with ability to articulate technical product specifications and value propositions
- Strong business and technical aptitude with demonstrated ability to learn new technologies quickly
- Strong relationship-building and interpersonal skills with ability to use AI confidently and responsibly
- Self-motivated, detail-oriented approach with strong drive to achieve ambitious goals
- Relevant industry experience in identity, fraud, compliance, or financial services is an asset
- Familiarity with sales tools such as Salesforce, Salesloft, Clay, Gong, LinkedIn Sales Navigator, ChatGPT, and Claude
