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HeyGen is hiring Mid-Market Account Executives to drive adoption of its AI video platform across growing mid-sized companies. This is a full-cycle closing role with heavy emphasis on self-sourced pipeline. You will identify high-potential accounts, run creative outbound campaigns, qualify opportunities, lead discovery calls, demo the product, build consensus across buying groups, manage deal cycles, and close new business.
The role sits between high-velocity commercial selling and traditional enterprise sales. Deals are larger and involve more stakeholders than commercial sales, but still need to move fast. You will sell both the HeyGen web app and HeyGen API, helping customers understand how AI video can transform marketing, sales enablement, customer education, training, localization, product onboarding, and developer-powered video workflows.
Key responsibilities include: building your own pipeline through high-volume, high-quality outbound (cold email, phone, LinkedIn, personalized video, account research, trigger-based outreach); owning the full sales cycle from first touch to close, including prospecting, qualification, discovery, demos, business-case development, security reviews, negotiation, and legal/procurement coordination; running multi-stakeholder deals by mapping buying groups early and building consensus; selling business outcomes (cost reduction, speed, localization, personalization) rather than just AI features; selling across both web app and API use cases; moving deals fast and creating urgency; and partnering with PLG, growth, product, and customer teams to identify expansion opportunities.
You will maintain strong pipeline discipline, keep CRM data clean, forecast accurately, and understand the difference between real pipeline and hopeful pipeline.
REQUIREMENTS:
Must-Haves:
- 6+ years of B2B SaaS sales experience, including at least 4 years in a closing role
- Track record of meeting or exceeding quota selling into mid-market companies
- Experience generating a meaningful portion of your own pipeline through outbound prospecting
- Experience running multi-stakeholder sales cycles, including business cases, security reviews, and procurement
- Strong discovery skills and ability to connect product capabilities to business pain
- Comfort selling to marketing, sales, customer success, L&D, product, operations, IT, finance, or technical stakeholders
- High-agency, builder mindset; you test, learn, and iterate rather than waiting for perfect playbooks
- Strong written communication skills (outbound emails, follow-ups, proposals, deal recaps)
- Curiosity about AI, video, creative workflows, and API-driven products
Nice-to-Haves:
- Experience selling PLG, usage-based, API, developer platform, creative software, marketing technology, sales technology, or AI products
- Experience selling into marketing, localization, customer education, L&D, sales enablement, ecommerce, media, or product teams
- Experience turning team-level or departmental usage into larger, company-wide contracts
- Experience using video, personalization, or creative outbound to source opportunities
- Experience working in an early-stage or high-growth startup environment
