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Normal Computing is an applied AI company building foundational hardware and software for the semiconductor industry and critical AI infrastructure. The company operates across New York City, Silicon Valley, London, Copenhagen, and Seoul.
You will lead media and PR strategy for Normal Inference Systems, translating the science and engineering of an unfamiliar computing architecture into compelling narratives for technical media, technology, business, and policy audiences. Reporting to the Head of Communications, you will own the full PR function: building and maintaining media relationships, securing speaking opportunities, developing company spokespeople, running major announcements, coordinating partner PR, and planning amplification across owned and earned channels.
Key responsibilities include:
- Developing sustained relationships with technical trades, mainstream media, and analysts; writing tailored pitches and managing an active story pipeline
- Building a pipeline of speaking opportunities across independent media, podcasts, panels, and industry forums; matching opportunities to company expertise
- Preparing executives, engineers, and researchers for public engagements through interview prep, narrative development, and speaker coaching
- Leading PR programs for product, research, financing, partnership, and company milestone announcements from planning through launch
- Coordinating joint PR and announcements with partners and investor communications teams
- Writing press materials including media kits, briefings, Q&A documents, and contributed pieces
- Developing social and creative amplification strategies around media coverage and company milestones
- Monitoring industry narratives and competitor coverage to inform strategic priorities
You will travel up to 25% of the time for team meetings, industry conferences, and media engagements.
REQUIREMENTS:
- Substantial experience in media relations, PR, or journalism, with demonstrated work in deep tech, semiconductors, AI infrastructure, or adjacent industries (agency, newsroom, or company background acceptable)
- Strong story and pitch judgment; ability to recognize compelling angles and write tailored pitches that earn media attention
- Proven program ownership: experience running complex announcements involving multiple leaders and organizations, managing timelines and stakeholder coordination
- Technical curiosity and ability to learn unfamiliar domains quickly; credibility with engineers and researchers
- Opportunity assessment skills: ability to evaluate the relative value of interviews, talks, panels, and media placements
- Relationship-building capability with journalists, media organizations, event organizers, and external communications teams
- Strong original writing across press releases, contributed articles, speaker proposals, and briefing materials
- Experience preparing leaders and developing new public voices; ability to write in another person's voice while preserving substance
- Willingness to travel up to 25% of the time