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ElevenLabs is a $11B AI research and product company that has raised $781M in funding from top-tier investors including Andreessen Horowitz and Sequoia. The company serves millions of users and thousands of businesses with AI voice, agents, creative tools, and developer APIs.
You will own the measurement and tracking infrastructure end-to-end, serving as the critical bridge between frontend engineering, data engineering, and the paid marketing team. Your primary responsibility is ensuring that ElevenLabs' substantial paid acquisition spend is backed by accurate, reliable data that drives budget allocation decisions.
Day-to-day responsibilities include: fixing tracking bugs reported by the marketing team, setting up conversion tracking for new landing pages and campaigns, debugging discrepancies between platform-reported conversions and internal data, and maintaining the tag manager setup including the server-side GTM container. You will review all tracking-related changes from other teams and own the server-to-server conversion tracking implementation (Meta CAPI, Google Enhanced Conversions, etc.).
Longer-term, you will define tracking best practices, establish event schema and UTM conventions, and build comprehensive monitoring and alerting so tracking breakage is caught within hours rather than weeks. You'll optimize tracking script performance to avoid degrading Core Web Vitals, ensure consent handling and regional privacy restrictions are correctly enforced, and validate pixel vs. server-side deduplication.
Required skills: strong JavaScript/TypeScript across frontend and production codebases, hands-on Google Tag Manager experience including server-side GTM, implementation of at least one conversion API server-to-server, ability to debug attribution discrepancies end-to-end, understanding of web performance optimization, and working knowledge of consent frameworks (Consent Mode v2) and SQL for warehouse validation.
Bonus experience includes CDP platforms (Segment, RudderStack, Snowplow), product analytics tools (GA4, Amplitude, PostHog), dbt, Next.js, and exposure to incrementality testing or media mix modeling.
ElevenLabs operates with high velocity, minimal bureaucracy, and an AI-first approach. The company emphasizes impact over titles, global talent prioritization, and continuous learning with annual professional development stipends.
