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Niural is an AI-native platform unifying payroll, compliance, HR, and financial operations across 150+ countries. The company is backed by Marathon, M13, and Inspired Capital.
You will own the development and optimization of Niural's marketing website, sitting within the Marketing team and working independently to build high-quality web pages and digital experiences. This is a hands-on role focused on marketing website development, not traditional software engineering.
Key responsibilities include:
- Building and maintaining web pages: develop landing pages, product pages, campaign pages, and website experiences from design concepts through launch
- Front-end implementation: translate Figma designs and creative direction into responsive, pixel-accurate web experiences across devices
- CMS management: independently create, edit, and publish pages using PayLoad; manage reusable components and templates; troubleshoot routine CMS issues
- Forms and tracking: ensure website forms sync with marketing and CRM systems; configure tracking tools for accurate attribution and analytics
- Direct collaboration with Marketing: work on website priorities, campaign launches, messaging updates, and conversion-focused experiences
- Website optimization: improve page speed, responsiveness, accessibility, usability, and overall performance
- Growth support: build and iterate landing pages and conversion paths for demand generation, paid media, and SEO programs
- Design consistency: ensure pages align with brand guidelines and design systems
- Troubleshooting: diagnose front-end and CMS problems independently; escalate to Engineering when needed
- Marketing technology: collaborate on analytics, tracking pixels, tag management, forms, and third-party integrations
- Continuous improvement: identify opportunities to improve website structure, page-building workflows, and production efficiency
You will work directly with Marketing peers on priorities and execution, moving quickly from concept to launch. When CMS limitations or deeper technical issues arise, you'll collaborate with Engineering, but most work will be independent.
Requirements:
- 3+ years of experience in web development, website production, or similar role supporting marketing or growth teams
- Strong proficiency in HTML and CSS, with working knowledge of JavaScript
- Hands-on experience building and maintaining websites through a CMS or visual website development platform
- Ability to translate Figma designs and HTML files into polished, responsive web pages with strong visual attention to detail
- Experience working independently to build, launch, and maintain marketing websites without requiring Engineering involvement for routine tasks
- Understanding of responsive design, browser compatibility, website performance, accessibility, and SEO fundamentals
- Familiarity with website analytics, conversion tracking, forms, and marketing integrations
- Strong problem-solving skills and ability to troubleshoot common website and CMS issues
- Good project management skills with ability to prioritize multiple requests and meet deadlines
- Clear communication and ability to collaborate with technical and nontechnical teams
Bonus qualifications:
- Experience with PayLoad or similar CMS and visual development platforms
- Experience with modern front-end frameworks or component-based website architectures
- Familiarity with Git, APIs, webhooks, and third-party integrations
- Experience with Google Tag Manager, Google Analytics, and marketing attribution tools
- Knowledge of technical SEO, structured data, and website performance optimization
- Experience supporting B2B SaaS, technology, fintech, or AI companies
- Experience using AI-assisted development tools
