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Orderly Network is a decentralized trading platform that fuses the simplicity of centralized finance (CeFi) with the power of decentralized finance (DeFi). The company is building an omnichain liquidity solution that concentrates all trading liquidity into a single order book, aiming to revolutionize how crypto trading works across blockchains.
As a Marketing Specialist, you will drive Orderly's marketing initiatives across social media, community channels, and external communications to strengthen brand awareness and engagement within the Web3 ecosystem. Your responsibilities include:
- Develop and execute marketing campaigns and community initiatives, coordinating with internal teams and external partners to deliver on time and achieve objectives.
- Build and maintain relationships with key opinion leaders (KOLs), influencers, Web3 projects, protocols, and ecosystem partners, identifying and executing collaboration and co-marketing opportunities.
- Create and coordinate external-facing content, including partnership announcements, campaign launches, and product updates, ensuring consistent communication of Orderly's value proposition.
- Monitor Web3 industry trends, community discussions, and competitor activities to identify marketing opportunities and inform campaign planning.
- Track marketing performance across channels and campaigns using engagement metrics, audience growth, referral traffic, and other relevant KPIs to evaluate results and optimize future initiatives.
- Independently drive marketing initiatives from planning and partner outreach through execution and performance review.
- Collaborate with teammates and external partners across different countries, cultures, and time zones.
You will face challenges including the fast-moving Web3 landscape where trends evolve quickly, building meaningful relationships with KOLs and partners, balancing creativity with execution across multiple campaigns, communicating Orderly's differentiated value proposition in a competitive ecosystem, and working independently with minimal supervision across distributed teams.
**Requirements:**
- 5+ years of experience in marketing, social media, community management, partnerships, or a related field, preferably within Web3, crypto, DeFi, or fintech.
- Good understanding of the Web3 ecosystem, including crypto communities, KOLs, DeFi projects, and industry trends. Familiarity with DEXs, perpetual trading, or crypto trading infrastructure is a plus.
- Proven ability to independently plan and execute marketing initiatives, manage multiple projects, and deliver results with minimal supervision.
- Experience identifying and building relationships with KOLs, influencers, external partners, or Web3 projects is a strong plus.
- Strong content creation and writing skills, with the ability to communicate complex ideas clearly to different audiences.
- Familiarity with social media management, community engagement, KOL marketing campaigns, and marketing performance tracking.
- Fluent in both written and spoken English and Mandarin Chinese.
- Strong communication and organizational skills with a proactive mindset, attention to detail, and the ability to adapt to a fast-moving environment.
- Experience developing trading systems or financial-related products is a plus.
