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Despegar, a leading travel marketplace in Latin America, is seeking a Marketing Performance Specialist focused on SEO to drive organic growth and optimize the platform's search visibility.
You will lead SEO project and product management, collaborating with IT and product teams to design and implement innovative SEO-focused features. Working cross-functionally with stakeholders, you'll gather feedback and translate it into technical and content improvements that enhance both business performance and user experience.
Key responsibilities include:
• Manage SEO-related projects and product implementations, working with IT and product teams to execute both large initiatives and targeted features with measurable business impact.
• Prioritize development initiatives using data-driven analysis, identifying high-impact opportunities and balancing effort against expected ROI.
• Conduct technical and content audits of the website to identify optimization opportunities and competitive gaps.
• Perform competitive benchmarking and analyze travel industry products to propose process improvements and efficiency gains.
• Design and execute A/B tests for IT-developed features, measure success through KPIs, and adjust strategy based on performance data.
• Build funnels, ratios, and business cases; track key performance indicators to ensure initiatives align with business objectives.
• Leverage data analytics to generate insights, construct product and marketing performance metrics, and monitor ongoing results.
The role is hybrid, requiring two days per week in the Buenos Aires office. Despegar offers competitive benefits including exclusive travel discounts, health insurance (SMG), an annual "Despegar Week" (5 paid days off), Gympass membership, birthday leave, performance bonuses, university development partnerships, childcare reimbursement, and extended parental leave.
Requirements:
• Bachelor's degree in Engineering, Economics, Finance, Actuarial Science, Digital Business, or related field
• Minimum 2 years of professional experience in SEO and GEO roles (content or technical)
• Demonstrated experience in data exploitation, report generation, and product/marketing performance metrics
• Strong analytical mindset with passion for data-driven insights
• Proficiency in SQL
• Knowledge of AI prompt engineering and agents
• Desirable: Intermediate English, JavaScript, HTML5
