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Despegar, a leading travel marketplace in Latin America (25+ years), is seeking a Marketing Performance Manager to lead regional CRM strategy and team execution.
You will lead and develop a regional team of CRM analysts, ensuring flawless execution and capability growth. You'll design and execute multi-channel communication strategies (email, push, WhatsApp) with a focus on performance and user engagement. As the owner of the Insider CRM platform relationship, you'll coordinate across product, BI, commercial, and brand teams regionally.
A core responsibility is transforming data into actionable insights—moving beyond surface-level metrics ("open rate was 15%") to business impact ("subject line change drove 3pp lift and 200 additional searches → scale regionally"). You'll manage senior stakeholders (VPs, country managers, senior commercial/brand managers) with clear judgment: defend your position when prioritizing, negotiate when needed, and present weekly results on what worked, what didn't, and next steps.
The role demands rapid iteration: continuous A/B testing, fail-fast mentality, and scaling what works. You'll operate with full autonomy—identifying problems, proposing solutions, and executing without waiting for direction.
Despegar values diversity, puts people at the center, and offers a culture of autonomy, real impact, and continuous learning and scaling.
REQUIREMENTS:
Must-Have:
- CRM experience: 1–2 years managing CRM/lifecycle marketing strategies (not a 10-year guru, but solid foundational knowledge)
- Team leadership: Direct experience managing people, giving feedback, and supporting their growth
- Data proficiency: SQL, queries, dashboards (BI/Power BI). Not a data scientist, but analytical rigor to cross-reference data and draw conclusions
- Stakeholder management: Political acumen, knowing when to say no and how to justify with data
- Full autonomy: Self-directed problem identification, solution design, and execution
Desirable:
- Experience with Insider or similar platforms (Braze, Iterable, Salesforce Marketing Cloud)
- Background in travel, e-commerce, fintech, or marketplaces
- Education: Engineering, Economics, Administration, or Marketing/Communications with CRM and data-driven marketing specialization
