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Parallel is a web infrastructure company that enables leading businesses in sales, marketing, insurance, and coding to build best-in-class AI agents with flexible programmatic access to the web. The company has raised $230 million from top-tier VCs (Kleiner Perkins, Sequoia, Index Ventures, Spark Capital, Khosla Ventures, First Round, Terrain) and is valued at $2 billion.
In this role, you will own Parallel's marketing systems and the data flowing through them end-to-end. Your core responsibilities include:
- Owning the HubSpot and Salesforce integration, ensuring data consistency and system reliability
- Partnering with Revenue Operations to transition the organization to an account- and contact-based model that both sales and marketing trust
- Building lead scoring models and attribution frameworks that demonstrate which demand generation activities actually create pipeline
- Collaborating with data engineering to rebuild how product data flows from BigQuery into marketing systems, enabling the team to act on usage signals alongside form submissions
- Managing the complete marketing technology stack, from data enrichment and event tracking to reporting and analytics
- Designing and implementing agentic workflows that outperform manual processes
You are a problem-solver with genuine curiosity about new technology and an experimental mindset. You balance short-term progress with longer-term systems thinking. You have hands-on experience owning the marketing technology stack at a B2B or developer-first company, including marketing automation platforms, business intelligence tools, data enrichment services, event tracking, and ETL pipelines.
Parallel operates fully in-person from its Palo Alto headquarters and San Francisco office. The organization is flat and talent-dense, focused on solving technical and creative problems with a bias toward shipping fast, adapting quickly, and moving frontier ideas into production.
REQUIREMENTS:
- Proven experience owning marketing technology stacks at B2B or developer-first companies
- Hands-on expertise with marketing automation, BI tools, data enrichment, event tracking, and ETL
- Strong problem-solving skills with bias toward action
- Experience with HubSpot and/or Salesforce integrations
- Ability to balance short-term execution with long-term systems building
- Curiosity about emerging technology and experimental approach to implementation
