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Keyfactor is the leader in trust infrastructure for AI and machines, helping enterprises and government agencies manage cryptographic identities and digital interactions. The company acquired Redtrust, a Spanish pioneer in digital certificate management, and is expanding into Latin America.
As a Marketing Operations Specialist, you will lead operational marketing and market research initiatives for the Spain and Latin America region. You'll manage end-to-end outreach campaigns (email, calls, surveys), produce analytical reports supporting commercial decisions, and optimize marketing workflows and performance metrics.
Key responsibilities include:
- Analyze marketing performance data to identify trends and optimization opportunities
- Design and execute direct outreach campaigns to promote events, webinars, and brand activities
- Oversee marketing database quality through data cleansing, segmentation, enrichment, and scoring
- Identify and implement process improvements to optimize marketing workflows
- Manage relationships with external vendors and service providers
- Implement advanced CRM segmentation strategies for accurate campaign targeting
- Monitor and analyze campaign and event KPIs for continuous optimization
- Plan and coordinate market research projects including survey design and analysis
- Produce strategic reports and insights from qualitative and quantitative data
- Provide recommendations to enhance campaign impact and market understanding
Working hours are 10:00 AM – 7:00 PM (with one-hour lunch break) to cover Latin American timezone hours. This is a hybrid role based in Madrid.
Requirements:
- Bachelor's degree or equivalent experience in Marketing, Sociology, Business Administration, Market Research, or similar fields
- Strong experience in marketing operations, data management, or process optimization
- Expert analytical and technical skills with excellent communication and project management abilities
- Proficiency in marketing tools and software; strong knowledge of CRM and marketing automation platforms (Salesforce, HubSpot, etc.)
- Advanced skills with reporting tools (Excel, Google Data Studio, Power BI, or similar)
- Ability to lead small projects, innovate, and provide training to peers
- Comprehensive knowledge of industry standards and B2B technology or cybersecurity environments (preferred)
- Essential: Understanding of Brazilian market and fluency in Brazilian Portuguese
- Fluency in Spanish and English
