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Salary: CAD 58,000 - 70,000 / annual
Voltera is a rapidly scaling, profitable Canadian tech company founded in 2013, operating in the additive electronics industry. The company serves customers across 92 countries with products including the V-One PCB printer and NOVA materials dispensing system, supporting applications from flexible electronics to aerospace.
In this Marketing Operations Specialist role, you will own the day-to-day management and optimization of Voltera's marketing technology stack, with a primary focus on HubSpot. Your responsibilities include:
**Core Responsibilities:**
- Manage HubSpot for contact management, email sequences, newsletters, forms, and analytics
- Develop and maintain audience segments, lifecycle stages, and campaign attribution structures
- Identify workflow improvements and automate repetitive tasks to increase operational efficiency
- Maintain comprehensive documentation for marketing systems, processes, workflows, and integrations
- Execute marketing campaigns across email, web, and digital advertising channels, ensuring on-time delivery and optimization
- Coordinate with content, creative, product marketing, and sales teams to ensure campaign readiness
- Investigate sales funnel leaks and collaborate on lead engagement and conversion improvements
- Build and maintain marketing dashboards; generate recurring performance reports
- Track and analyze marketing metrics (campaign performance, lead generation, conversion rates, CAC, ROI) and translate data into actionable recommendations
- Support marketing website operations including content updates, forms, tracking, and SEO implementation
- Oversee campaign budgets and conduct A/B testing with regular reporting
- Research and analyze customer behaviors using tools like Microsoft Clarity and implement findings into marketing initiatives
- Collaborate with internal teams to optimize the customer experience and conversion rates
**Working Conditions:**
Hybrid role requiring at least three days per week in the Waterloo office. Flexible work hours in a collaborative, family-friendly environment.
**Requirements:**
- Post-secondary education in marketing
- 5+ years of relevant marketing work experience
- Strong analytical skills and data-driven thinking
- Solid understanding of online marketing trends and best practices
- Demonstrable experience with:
- Leading paid advertising and email marketing campaigns
- HubSpot, Google Ads, Google Search Console, Google Analytics, Google Tag Manager, Semrush, and similar martech tools
- Running A/B and multivariate experiments
- Contributing to inbound and outbound marketing programs
- Evaluating customer journeys and optimizing for conversion
**Nice to Haves:**
- Experience with web accessibility standards and guidelines
- Working knowledge of HTML, CSS, or JavaScript
