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SimilarWeb is seeking a Marketing Operations Manager to drive the execution of its marketing strategy through marketing automation and demand generation platforms. The company serves over 4,300 global customers including Google, eBay, and Adidas, and is publicly traded on the NYSE.
In this role, you will own the end-to-end execution of marketing campaigns across email, WordPress, chatbots, webinars, and calendar automation platforms. You'll work closely with marketing managers, GTM teams, and product stakeholders to plan, launch, QA, and review campaigns. Key responsibilities include managing the campaign calendar to coordinate across teams, building and refining audience segmentation strategies using CRM and marketing automation data, owning advanced data flows including lead uploads and data quality assurance, and providing regular reporting and actionable insights to management.
You'll also leverage AI and automation to improve marketing processes, including segmentation, content personalization, and workflow automation. This is a hands-on role requiring strong technical proficiency with marketing platforms and CRM systems, combined with analytical rigor and stakeholder management skills.
The company offers a hybrid work model (3 days in office, 2 days remote) at their Prague office in Palmovka, with comprehensive benefits including 5 weeks vacation, equity programs, professional development opportunities, and a collaborative team environment.
REQUIREMENTS:
- 2+ years of experience as a Marketing Operations Manager, Marketing Automation Manager, Email Marketing Manager, or similar role
- Hands-on experience with a CRM (e.g., Salesforce) and a marketing automation platform (e.g., Marketing Cloud, HubSpot)
- Experience managing leads and building segmentation logic on large datasets
- Strong analytical skills with ability to translate data into insights
- Comfortable working with multiple stakeholders, managing priorities, and delivering independently in a fast-paced environment
- Strong attention to detail and quick learner
- Fluent English (written and verbal)
- AI-first mindset with curiosity and creativity to use AI for solving marketing challenges
- Experience in B2B tech or software companies is advantageous
