SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Connecteam is the leading platform for managing deskless teams, trusted by over 80,000 businesses worldwide. Backed by $220M+ in funding from Insights Partners, Stripes, and Tiger Global, the company is rapidly expanding globally.
We are seeking a dynamic Marketing Operations Manager to join our team. This role is critical to optimizing marketing processes and technologies, managing lead flow, and analyzing marketing performance to drive conversions.
Key Responsibilities:
• Lead Management & Sales Coordination: Own the lead management lifecycle by tracking and monitoring incoming leads, analyzing funnel performance, and ensuring seamless handoffs between marketing and sales teams to maximize conversion and pipeline efficiency.
• HubSpot Architecture & Marketing Automation: Own the HubSpot CRM architecture and operations, maintaining database health, object associations, property structure, and field mappings to ensure data integrity. Design, build, and optimize marketing automation including email nurtures, lead routing rules, lifecycle stage transitions, and list segmentation to drive efficient campaign execution and seamless reporting.
• Marketing Analytics & Strategic Insights: Conduct deep-dive analyses to identify trends and address emerging needs across the funnel, such as changes in lead quality, demo completion rates, and campaign performance, supporting data-driven decision-making across the team.
• Marketing Technology & Process Operations: Oversee the marketing technology stack and core operational processes by managing current tools, evaluating and implementing new solutions, and leading user configuration and adoption. Drive operational excellence by improving cross-functional workflows, onboarding team members, and collaborating with finance to manage marketing budgets and expenses.
• Team Performance & KPI Evaluation: Establish monitoring frameworks to evaluate the marketing team's performance and track their ability to meet key KPIs. Analyze operational bottlenecks to help sub-teams optimize campaign execution, resource allocation, and overall output.
• AI Innovation & Workflow Efficiency: Proactively identify opportunities to modernize marketing operations by evaluating, building, and deploying new AI-powered tools, custom agents, and automated workflows. Streamline routine tasks and actively train and support the marketing organization to drive AI adoption and fluency across daily operations.
Requirements:
• 1-2 years of experience in marketing operations, project management, or equivalent
• Familiarity with Monday, HubSpot, and automation tools like Zapier and N8N
• Understanding and hands-on experience with AI tools (e.g., ChatGPT, Claude, GenAI tools) to enhance day-to-day work efficiency and automate workflows
• Familiarity with APIs and webhooks to connect systems, pass data between tools, and build custom automation workflows
• Experience with lead management processes and pipeline reporting (advantageous)
• Analytical mindset with a data-driven approach to problem-solving and decision-making
• Excellent communication and collaboration skills, with the ability to work cross-functionally across marketing, sales, and operations teams
• Experience with other marketing technologies (e.g., Google Analytics, Salesforce, data visualization tools) is a plus
• Effectively plans, executes, and tracks multiple projects with strong attention to detail and deadlines
• Comfortable managing several priorities and work streams simultaneously in a fast-paced environment
• Quickly absorbs new tools, processes, and technologies with minimal guidance
• Takes ownership, works autonomously, and proactively drives initiatives forward
