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Artera is a healthtech company that uses AI agents to strengthen how healthcare providers communicate with and care for patients. The company serves 1,000+ specialties, FQHCs, health systems, and federal agencies across intake, scheduling, referral management, post-visit care, and more.
You will be a hands-on individual contributor building the operational foundation that enables Artera's marketing team to scale. This role focuses on creating systems, workflows, processes, and data infrastructure—increasingly powered by AI—rather than executing campaigns directly.
Key responsibilities include:
**Marketing Operations & Data Infrastructure**: Own day-to-day administration, configuration, optimization, and troubleshooting of the marketing automation platform (HubSpot) and its integrations with Salesforce and other martech tools. Identify gaps in the martech stack and evaluate new technologies. Maintain high data quality standards including database health, segmentation, enrichment, deduplication, consent management, and governance. Troubleshoot tracking and reporting issues. Support bespoke reporting and analysis using tools like Claude.
**Lifecycle, Scoring & Lead Management**: Build, maintain, and optimize lifecycle stages, lead scoring models, routing, sales handoffs, SLAs, and recycling processes. Partner closely with Revenue Operations to ensure Marketing and Sales systems work together effectively. Ensure infrastructure evolves with go-to-market strategy changes.
**AI-Native Marketing Operations**: Build and maintain standards and automations enabling efficient, consistent campaign execution across teams (Demand Generation, Events, Brand, etc.). This includes campaign taxonomy, naming conventions, required fields, tracking standards, templates, workflows, and QA processes. Document repeatable processes and translate them into AI-enabled workflows, skills, and agents that reduce manual work. Partner with marketers to identify high-value automation opportunities. Experiment with emerging AI capabilities to improve speed, quality, and scale.
You'll work closely with Marketing leadership and serve as a primary partner to Revenue Operations on cross-functional systems, data, and process initiatives. Success in year one is measured through SLA consistency, marketing data credibility, and adoption of AI-enabled workflows you build. The goal is to establish a scalable foundation where marketers spend less time on execution mechanics and more time on strategy.
Artera is headquartered in Santa Barbara, CA and is focusing U.S. hiring in three cities: Santa Barbara (HQ), Seattle, WA, and Kansas City, KS/MO. The company emphasizes in-person collaboration and expects new U.S. hires to be based in one of these locations.
**Requirements:**
- 5–8 years of experience in B2B SaaS Marketing Operations, Revenue Operations, Marketing Technology, or related discipline
- Experience in healthtech or another complex B2B environment
- Deep hands-on experience with marketing automation platforms; HubSpot experience strongly preferred
- Strong Salesforce acumen and understanding of how Marketing and Sales systems, data, and processes connect
- Experience with lifecycle management, scoring, routing, campaign tracking, automation, sales hand-offs, and marketing data
- Hands-on experience with Claude and/or other AI tools to build agents, skills, workflows, and automations
- Comfort with developer concepts (Git/GitHub, repositories, basic front-end or web-forms work) strongly preferred
- Strong systems thinking with ability to translate business needs into scalable technical solutions
- Strong project management and cross-functional communication skills
- Self-directed builder comfortable troubleshooting complex systems, working through ambiguity, and collaborating across Marketing, Sales, and Revenue Operations
- Currently authorized to work in the United States with ability to provide proof of full-time, long-term authorization; no visa sponsorship available
