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Platzi is the largest technology school in the Hispanic world, serving over 6 million students and 4,000 companies with online education in AI, Cybersecurity, English, Programming, and Leadership. The company operates mostly remote with key offices in Bogotá, Medellín, and Mexico City.
In this role, you will define and own Platzi's brand platform—purpose, positioning, personality, and tone of voice—translating it into actionable guidelines for the entire organization. You will ensure brand coherence across all channels: organic social media, YouTube, paid advertising, CRM, web, events, PR, partnerships, and traditional media (OOH, radio, TV). You represent Platzi externally and manage agency relationships.
You will lead a 4-person social media and content team, setting strategy and standards. You own Platzi's YouTube strategy, which operates one of the largest channels in the region, and are responsible for deepening and improving its performance. You will grow the personal brands of internal voices—founders, teachers, and experts—as an intentional part of the brand plan. You own the brand story for the company segment and track key metrics: brand health (awareness, recall, share of voice), reach, traffic, and registrations during major moments. A key objective is growing the Platzi brand to household-name status in Mexico.
Requirements:
- 5+ years in brand and marketing
- Proven experience scaling a new or small brand to a known brand in Colombia and/or Mexico (you must be based in one of these markets)
- Full marketing perspective, not limited to social media
- Team leadership capability and strong creative judgment
- Deep knowledge of local market: culture, media landscape, and audience
- English B2 or above (mandatory)
