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Axon is a publicly traded company on a mission to Protect Life, providing state-of-the-art devices and cloud software solutions to public safety and security agencies worldwide. This role offers the opportunity to join a dynamic, in-region marketing team while leveraging the resources of a profitable, established company.
As Marketing Manager for Northern Europe, you will own the marketing function across the Benelux (Netherlands, Belgium, Luxembourg) and Nordics (Sweden, Norway, Finland, Denmark, Iceland). You'll report to the Vice President of International Marketing with no direct reports, working as a key player on the Global Marketing team.
Key Responsibilities:
**Market Strategy & Positioning**: Act as a market expert, developing and executing marketing strategy tailored to regional needs. Increase awareness and shift perception in the core policing market, creating pipeline for Axon's growing product portfolio. Stay attuned to global public safety trends, regulatory developments, and local public affairs landscapes.
**Performance & Analytics**: Own overall market metrics including events ROI, ad and sponsorship ROS, lead progression, and pipeline influence. Partner with revenue intelligence teams to produce reports showcasing performance and informing stakeholders.
**Public Relations & Public Affairs**: Work with PR agencies to develop and execute campaigns aligned with global and local objectives. Manage Axon's reputation, respond to emerging issues, secure strategic media placements, and collaborate with corporate communications and government affairs teams.
**Campaign & Event Execution**: Plan and manage in-person, hybrid, and webinar events. Create integrated marketing campaigns including case studies, video content, digital campaigns, and PR strategies. Manage regional brand presence across online channels. Track ROI and engagement to optimize strategies.
**Sales Enablement**: Provide strategic insights into go-to-market motion and competitive positioning. Create field-facing enablement assets, sales playbooks, and content. Develop strategies to promote cross-sell and upsell opportunities.
**Relationship Management**: Collaborate with agency partners, internal teams, and external communications to ensure unified messaging across regions.
**Work Arrangement**: Based in Amsterdam, with remote work on Mondays and in-office Tuesday–Friday.
Requirements:
- Bachelor's degree or equivalent practical experience
- 7+ years of marketing experience, ideally in public safety, SaaS, or technology
- Proven experience developing and executing marketing strategies and managing external or in-house agencies
- Expertise in digital/growth marketing, events, and public relations or public affairs
- Excellent interpersonal skills with fluent English (speaking and writing)
- Experience working with customers in Northern Europe (Benelux, Nordics)
