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Rocket.Chat is seeking a hands-on, results-driven Marketing Manager to lead marketing efforts for the defense and intelligence sector across North America. This is an individual contributor, full-stack marketing role with a primary focus on channel partner marketing. The majority of pipeline in this region flows through partners, so you will spend significant time identifying joint opportunities, running co-marketing programs, and enabling partners to sell Rocket.Chat solutions.
You will work closely with the sales team to understand target accounts and programs, then adjust marketing strategy accordingly. Beyond partner work, you will manage paid digital campaigns (LinkedIn Ads, Google Ads, Reddit), social media, content creation, email and newsletters, and partner-led events. You will leverage AI tools to accelerate work across all channels.
Key responsibilities include:
- Owning co-marketing initiatives with Rocket.Chat's key defense and intelligence partners in North America, including system integrators, resellers, and technology alliances
- Identifying and executing joint activities (campaigns, webinars, events, content, offers) that generate measurable pipeline
- Building and maintaining close relationships with partner marketing teams and leadership
- Running full-stack marketing campaigns across paid digital, social, content, email, and events
- Creating mission-focused messaging and sales materials tailored to defense and intelligence buyers
- Supporting RFI and proposal responses with marketing-developed content
- Managing multiple initiatives simultaneously with minimal supervision
- Using AI tools for content creation, video, research, and campaign optimization
You will report to the Head of Demand Generation and join Rocket.Chat's marketing team.
REQUIREMENTS:
Mandatory qualifications:
- 4+ years of B2B or B2G technology marketing with strong focus on channel and partner marketing in defense and intelligence
- Proven experience marketing to US defense, military, and intelligence organizations; solid understanding of how they buy, key primes and integrators, and the language used by operators and program offices
- Proven track record running co-marketing programs with system integrators, resellers, or technology alliances that generated measurable pipeline
- Hands-on experience running paid campaigns on LinkedIn, Google, Reddit, and AI search
- Full-stack marketing skills across paid digital, social, content, email, newsletters, and events
- Practical, everyday use of AI tools for content, video, research, and campaign work
- Proficiency in marketing automation and sales tools (e.g., HubSpot, Apollo), CRM (e.g., Zoho), and analytics (e.g., Google Analytics)
- Ability to write clear, mission-focused messaging for defense and intelligence buyers
- Strong project management skills and ability to run multiple initiatives with minimal supervision
- Excellent written and verbal communication skills
- Bachelor's degree in marketing, communications, business, or related field
Desirable qualifications:
- US military veteran, prior service, or civilian work in DoD or Intelligence Community
- Active security clearance or ability to obtain one
- Experience marketing secure communications or mission-critical technology
- Established relationships within defense contractor and partner ecosystem
- Familiarity with defense procurement, contracting vehicles, and security/compliance requirements
- Experience creating or editing video content
