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Salary: USD 148,387 - 0 / annual
Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating coast to coast with 5x year-over-year growth. The company has raised $800M+ from leading investors including SoftBank Vision Funds, DST, Blackstone, and Tiger Global, and is preparing for eventual public listing.
This Marketing Manager role focuses on the Colombian market category. You will leverage analytics to diagnose performance outcomes including sales, market share, and penetration, translating data into actionable business pivots. Key responsibilities include developing and refining go-to-market strategies to maximize new user acquisition and traffic during peak promotional windows, and conducting rigorous price elasticity studies and competitive benchmarking to design dynamic pricing strategies that optimize both financial yield and market competitiveness.
You will synthesize macroeconomic indicators, consumer trend reports, and historical internal data to build comprehensive long-term rolling strategic roadmaps. Research into the Colombian community's purchasing habits using cluster analysis and segmentation will drive hyper-personalized loyalty initiatives. You'll analyze ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling to refine content strategy and media spend.
Additional responsibilities include utilizing basket analysis and gap analysis to curate product mix balancing high-velocity cultural staples with innovative, high-margin emerging trends. You will serve as the analytical bridge between Marketing, Ops, and Supply Chain to optimize inventory turnover and ensure product availability aligns with forecasted demand. Finally, you'll translate complex data sets into compelling narratives for executive-level presentations, influencing broader organizational strategy for the Colombian market.
This role is onsite 5 days a week in Fremont, CA.
**Requirements:**
- Bachelor's degree in Business Administration or related field
- 24 months of experience as a Brand Manager, Marketing Manager, or related position
- 2+ years of professional experience in each of the following:
- Product assortment planning and category management
- Pricing strategy and pricing analysis
- Promotional planning and campaign execution
- Go-to-market strategy development and execution
- Consumer trends analysis and use of data-driven insights
- Vendor management and supplier coordination
- Cross-functional collaboration across marketing, supply chain, and operations
- Employer will accept any suitable combination of education, training, or experience
