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Flock is a telematics and AI-powered fleet safety company that helps businesses prevent road accidents through real-time data and proactive interventions. Recently acquired by Admiral (UK's leading motor insurer), Flock is scaling rapidly with increased budget and team expansion.
You will be the second marketing hire, joining a Senior Marketing Manager to drive two core engines of growth: content and events. This is a hands-on, execution-focused role with significant ownership.
Key Responsibilities:
- Own and execute the social media strategy, with LinkedIn as the primary channel. Produce product videos, carousels, infographics, and PDFs consistently, measuring engagement and optimizing performance.
- Create content at volume: case studies, articles, industry news, thought leadership pieces, and product launch materials several times per month.
- Film and produce videos featuring team members, product walkthroughs, and customer interviews.
- Plan and deliver 7-9 events annually, including trade shows, conferences, and proprietary customer and broker events. Own budgeting, stand design, day-of execution, lead follow-up, and ROI reporting.
- Design marketing assets in Claude Design and Figma to agency-quality standards.
- Leverage AI tools daily to draft, edit, repurpose, and scale content while maintaining a distinctly human voice and creative flair.
- Collaborate closely with underwriting, distribution, and product teams to source compelling stories and material.
The role operates at startup pace with end-to-end ownership. You'll work hybrid (typically 3 days/week in Central London office, near Moorgate/Liverpool Street), with flexibility for longer commutes. Client visits, conferences, and broker meetings count toward office days.
Requirements:
- Significant content creation and social media experience, ideally in B2B tech, with measurable results from owning and executing a social strategy.
- Portfolio of published work demonstrating strong copywriting and communication.
- Proven track record organizing and coordinating trade shows, conferences, or business events, plus internal stakeholder events.
- Hands-on design skills in Figma and Claude Design (Adobe Creative Cloud a bonus).
- Startup experience: you've worked in small environments where you own outcomes end-to-end, identify improvements, and act without waiting for briefs.
- Confident, critical use of AI across marketing work.
- Nice to have: video editing experience, exposure to insurance, fleet, or telematics sectors.
