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UpDoc is an early-stage healthtech startup founded by Stanford physicians, building the first clinically validated, physician-supervised AI agent for chronic disease management.
You will be UpDoc's first dedicated marketing hire, owning the full marketing function from strategy through execution. Working closely with leadership, Commercial, Clinical, and Product teams, you'll build UpDoc's market presence and communicate the value of the technology to healthcare audiences.
Key responsibilities include:
- Develop and own UpDoc's marketing strategy, priorities, and execution across brand, digital, content, demand generation, and communications
- Create positioning, messaging, and narrative for healthcare, clinical, and AI audiences
- Build marketing programs to generate awareness and qualified interest among health systems, provider organizations, and strategic partners
- Partner with Commercial on campaigns, account-based marketing, case studies, presentations, customer stories, and sales enablement
- Manage UpDoc's website, social media, email, and digital channels
- Develop content spanning clinical evidence, thought leadership, product stories, customer outcomes, and industry perspectives
- Support product launches, partnerships, research publications, company announcements, and executive communications
- Lead UpDoc's presence at conferences, events, and webinars
- Establish marketing tools, processes, analytics, and reporting; use performance data to guide investment decisions
- Manage agencies, freelancers, and external resources while remaining hands-on in execution
- Help shape the marketing team and capabilities as UpDoc scales
This is a hands-on role requiring both strategic thinking and execution across multiple marketing disciplines. You'll work independently in a fast-moving early-stage environment without an established playbook.
REQUIREMENTS:
- 6+ years of marketing experience, ideally in digital health, health tech, healthcare technology, or related healthcare environment
- Experience building marketing programs or capabilities in an early-stage or high-growth company
- Broad experience across product marketing, content, digital, demand generation, brand, communications, events, or sales enablement
- Strong understanding of healthcare markets and experience marketing to healthcare organizations and decision-makers
- Excellent writing and storytelling skills; ability to communicate complex clinical and technical concepts clearly
- Experience developing product positioning and messaging
- Track record of personally executing marketing programs, not only managing teams or agencies
- Experience partnering with Commercial or Sales to support enterprise pipeline and customer conversations
- Strong analytical skills and experience using marketing data to evaluate performance
- Comfort with modern marketing, analytics, content, and AI tools
- Ability to work independently and prioritize effectively in a fast-moving environment
HIGHLY DESIRED:
- Experience marketing AI-enabled healthcare or other complex clinical technology
- Experience marketing to health systems, provider organizations, physicians, or healthcare executives
- Experience with enterprise B2B healthcare marketing and account-based marketing
- Familiarity with chronic disease management, digital care delivery, clinical AI, or remote care
- Experience with clinical evidence, customer case studies, thought leadership, PR, or healthcare conferences
- Experience as an early or first marketing hire at a startup
