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Salary: USD 121,000 - 151,000 / annual
Justworks is seeking a Marketing Campaign Operations & Automation Manager to build and run the execution engine for coordinated marketing campaigns across paid media, web, email, events, and customer-engagement platforms.
In this hands-on individual-contributor role, you will translate marketing strategy into working campaigns—from audience identification and activation through automated workflows, landing pages, forms, tagging, tracking, and launch quality assurance. You'll partner with channel owners, Funnel & Lifecycle Operations, GTM Technology, and Analytics to increase campaign speed and quality through shared processes, AI, and automation.
Key responsibilities include:
- Own the operational process from campaign intake through brief approval, build, testing, launch, monitoring, and post-campaign learning
- Establish shared intake processes, prioritized backlogs, and campaign calendars with clear requirements, dependencies, and approvals
- Build campaigns and automated workflows in marketing automation and customer-engagement platforms
- Activate audiences using segmentation, eligibility, trigger, and suppression rules
- Build and maintain landing pages, forms, and digital conversion paths using established platforms and templates
- Implement campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records
- Coordinate execution across paid media, web, email, webinars, events, content syndication, nurture, and customer programs
- Ensure campaign responses connect to correct routing, nurture, sales follow-up, or customer journey
- Own launch quality assurance covering audiences, workflows, links, forms, tracking, consent, suppression, routing, and follow-up
- Monitor deliverability, workflow health, data capture, and tracking; troubleshoot issues with channel and technology teams
- Partner with channel owners and Analytics to execute experiments across audiences, messages, timing, landing pages, forms, and conversion paths
- Maintain consistent campaign naming, taxonomy, tracking, templates, checklists, and documentation
- Use AI and automation to accelerate campaign production, testing, quality assurance, and repetitive tasks
- Measure and improve campaign cycle time, execution quality, capacity, and use of post-campaign findings
Success metrics include faster campaign launches with fewer errors, connected customer journeys across channels, reliable tracking and measurement, improved visibility into campaign priorities and bottlenecks, increased execution capacity through reusable processes and automation, and better conversion through testing and learning.
Requirements:
- 6+ years of experience in marketing operations, campaign operations, marketing automation, digital operations, or related discipline
- Hands-on experience building campaigns and workflows in marketing automation and CRM platforms
- Experience executing across multiple channels including paid media, web, email, and events
- Practical knowledge of landing pages, forms, tagging, UTMs, pixels, conversion tracking, and campaign data flows
- Strong understanding of audience activation, suppression, deliverability, consent, and launch quality assurance
- Experience supporting nurture and customer lifecycle programs as well as acquisition campaigns
- Ability to troubleshoot execution issues and work effectively with marketers, analysts, creatives, engineers, and agencies
- Strong prioritization and project-management skills with track record of managing concurrent campaigns
- Experience using AI and automation to improve throughput and reduce manual work and errors
