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Cordance is a B2B SaaS acquisition and growth platform that partners with vertically focused software companies to accelerate their growth through strategic guidance and operational expertise. We're seeking a strategic and results-driven Marketing Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across multiple business units within our Education Division.
In this role, you will act as the key liaison between each business unit and our external marketing agency, driving pipeline growth across the division's portfolio of products and services. You'll own the full campaign lifecycle—from strategy and planning through execution, performance monitoring, and optimization.
Key Responsibilities:
Campaign Strategy & Planning: Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals. Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging.
Execution & Project Management: Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency. Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution.
Performance & Optimization: Monitor and analyze campaign performance using marketing analytics tools and dashboards. Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution.
Collaboration & Communication: Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities. Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership.
Requirements:
The posting excerpt provided does not include a complete requirements section. Based on the competencies section header visible in the text, specific qualifications and experience requirements exist but were omitted from the excerpt provided.
