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Salary: USD 113,000 - 132,000 / annual
AnswersNow is a virtual ABA therapy platform for autism care, operating fully remote. This role bridges front-end web development, marketing technology, and data analytics—uniquely combining technical execution with strategic business impact.
You will own the technical entry points of the growth engine: maintain and build custom features on the Webflow website using JavaScript and HTML, manage HubSpot CRM integrations, and design automated SQL/Python pipelines feeding the central Lead Tracker. You'll have a direct seat at weekly commercial growth meetings, presenting pipeline findings and pitching strategic spend reallocations to the Chief Commercial Officer and Director of Performance Marketing.
Key responsibilities include:
**Webflow Development & Web Maintenance**: Serve as technical owner of the AnswersNow website, building and optimizing custom landing pages and user interactions. Manage tracking pixels, custom scripts, and event tags via Google Tag Manager (GTM) for flawless conversion tracking. Design, build, and execute A/B tests to improve conversion rates of web traffic into clinical leads.
**CRM & HubSpot Integration**: Own the technical integration between Webflow and HubSpot, ensuring all user activities, form submissions, and lead statuses map perfectly and instantaneously. Design and build high-converting lead capture forms that balance data collection with user experience.
**SQL/Python Pipelines & Analytics**: Maintain and build automated data pipelines using SQL, Python, or Databricks to aggregate marketing, CRM, and internal portal data into the central Lead Tracker. Deeply analyze lead volume, CAC trends, channel velocities, and B2B provider referral patterns to proactively pitch optimization ideas and budget shifts.
**Sales Operations**: Analyze sales representatives' performance against incentive and commission plans to ensure alignment with commercial goals.
This is a high-impact individual contributor role in a fast-paced, high-growth startup where you'll operate independently with evolving priorities and direct influence on strategic decisions.
**Requirements:**
- 2+ years of experience in marketing operations, business intelligence, or web-focused data analytics
- Strong front-end coding skills: proficiency in modern JavaScript and HTML, specifically applied to custom development and styling within Webflow (strict requirement)
- Deep hands-on experience with HubSpot CRM (integration, field mapping, form building) and Google Tag Manager (GTM)
- Intermediate-to-advanced proficiency in SQL and Python with ability to query databases and run basic ETL/automation scripts
- Advanced spreadsheet modeling (Excel/Google Sheets) and experience with cloud data infrastructures like Databricks or BI platforms
- Prior experience designing and analyzing A/B tests to improve digital funnels
- Outstanding analytical problem-solving skills: proven ability to translate messy, unstructured multi-channel marketing data into clear, executive-ready frameworks and strategic recommendations
- Understanding of client intake funnels, digital acquisition, and multi-touch attribution modeling
- Comfort operating independently in a fast-paced, high-growth startup environment with evolving priorities
**Preferred/Nice-to-Haves:**
- Bachelor's degree in computer science, data science, engineering, mathematics, statistics, economics, business analytics, or related quantitative field
- Familiarity with digital health, telehealth, or behavioral health services (especially ABA therapy or autism care models)
