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Wonderful is seeking an experienced Regional Marketing Manager to build and scale the company's brand, ecosystem, and market presence across Brazil while contributing to global marketing strategy.
You will serve as the primary marketing leader in-region and act as a trusted business partner to the Regional General Manager (GM). Your role bridges strategy and execution, with responsibility for developing and executing regional marketing plans aligned to business objectives and revenue targets.
Key responsibilities include:
- Developing and executing regional marketing strategy across the entire customer lifecycle (awareness, demand generation, pipeline acceleration, customer marketing, advocacy, retention)
- Planning and delivering integrated marketing programs that drive brand awareness, demand generation, pipeline growth and customer engagement
- Leading regional field marketing initiatives including executive engagement, flagship events, customer programs, ecosystem and partner marketing, PR, content and strategic communications
- Partnering with leadership, GTM teams, and Central Marketing to execute regional go-to-market initiatives
- Localizing global messaging, campaigns and product positioning for regional enterprise audiences
- Developing and executing account-based marketing (ABM) programs targeting priority enterprise accounts
- Building relationships with customers, partners, analysts, media and industry influencers
- Managing regional marketing budgets, agency relationships and external vendors
- Measuring, analyzing and reporting on marketing performance to optimize campaigns and maximize ROI
- Providing market intelligence, customer insights and competitive feedback to shape regional and global strategy
This is a high-impact opportunity for someone who thrives in fast-paced environments, can bridge strategy and execution, and enjoys building programs from the ground up.
QUALIFICATIONS:
- 8+ years' experience in B2B enterprise marketing with strong background in field marketing and integrated demand generation
- Proven experience partnering with senior business leaders and commercial teams to deliver measurable business outcomes
- Hands-on experience across field marketing, executive events, account-based marketing (ABM), partner marketing, integrated campaigns, PR, content marketing and communications
- Strong understanding of enterprise go-to-market (GTM) strategies and full customer lifecycle
- Experience translating product messaging into compelling regional campaigns and marketing assets
- Experience in enterprise AI, SaaS, cloud, cybersecurity or enterprise software organizations (highly desirable)
- Strong analytical skills with experience measuring marketing performance and optimizing programs based on data
- Excellent stakeholder management and communication skills with ability to influence across regional and global teams
- Comfortable operating in fast-paced, high-growth environment with ability to manage multiple priorities
- Professional proficiency in written and spoken English
