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Aeva is transforming autonomy with groundbreaking 4D LiDAR sensing and perception technology integrated onto silicon photonics chips. The company's sensors detect instant velocity in addition to 3D position, enabling autonomous devices like vehicles and robots to make more intelligent and safe decisions across applications including automated driving, industrial robotics, consumer electronics, consumer health, and security.
As Product Marketing Manager, you will lead the complete product marketing experience for Aeva's growing product portfolio. You will own positioning, naming, competitive analysis, feature prioritization, and marketing communications to shape how the Aeva product line is represented and grow the customer base.
Key responsibilities include:
- Develop deep expertise on Aeva's industries, customers, products, technology, and competitive landscape
- Create and test new marketing strategies to increase product awareness and demand
- Partner with business development, product management, and engineering to develop sales enablement materials including competitive research, decks, data sheets, webinars, web pages, and product videos
- Create, position, and launch innovative marketing campaigns and content that drive awareness and preference
- Work with internal and external stakeholders to define and validate business and technical requirements
- Serve as technical and product advocate in support of strategic accounts
- Develop educational content for sales and customers
- Collaborate with sales and operations to forecast sales volumes
- Define business goals, audiences, customer journey, strategy, solutions, positioning, messaging, key tactics, budget, and dependencies
- Drive cross-functional consensus and enlistment to deliver business results
Requirements:
- 10+ years of product marketing experience with specific background in technology and B2B environments
- 7+ years of experience crafting compelling narratives for multiple products that drive high-level strategic decisions
- BS/MS in Engineering, Marketing, or similar discipline
- Results-driven business leader with sustained track record of generating revenue growth, market share, and profitability in global technology, LiDAR, Mobile Mapping, Automotive, or fiber optic components
- Exceptional communicator with ability to convey complex concepts in simple terms
- Proven ability to work independently in fast-paced environments
- Ability to move seamlessly between strategy and tactical execution
- Startup or entrepreneurial spirit with willingness to jump in and get hands dirty
