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Salary: USD 132,000 - 182,000 / annual
Okta is seeking a Marketing Analytics Manager to serve as a senior individual contributor transforming data into insights and driving decisions across marketing channels. You will own measurement and analytics for campaigns, partners, and field marketing, including attribution modeling, ROI optimization, and emerging AI capabilities, acting as the go-to analytics expert and thought partner for marketing leadership.
Key Responsibilities:
- Drive attribution modeling and full-funnel measurement across all marketing channels with focus on paid media
- Connect paid ads activity with website outcomes and demand generation funnel to create holistic ad performance view
- Create insights around organic and paid traffic and engagement with geographic analysis
- Translate data into actionable insights and recommendations for marketing leaders
- Create forecasts and scenario models to inform annual budget planning
- Build and maintain self-service dashboards in Tableau for paid media, brand, demand gen, digital, and strategic events
- Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narratives and quarterly business reviews
- Maintain data quality across martech systems in partnership with Marketing Data Operations
- Implement AI/ML capabilities for predictive modeling and automated insights
- Design and support marketing experiments with rigorous testing and statistical validation
- Mentor junior analysts and establish best practices for the analytics function
- Stay current with analytics tools and methods to drive competitive advantage
Requirements:
- 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
- 4+ years in marketing analytics covering campaign performance, demand gen, field marketing, and ABM measurement
- 4+ years in paid media analytics across ad platforms, web analytics, and Salesforce
- 4+ years in web analytics focused on demand generation, engagement, and intent modeling
- Track record of using data to drive business strategy and budget decisions
- Experience across enterprise sales, product-led growth, and partner marketing models
- Deep expertise in marketing attribution modeling and multi-touch measurement
- Strong data storytelling ability to communicate complex insights to executives and influence decisions
- Strong grasp of martech infrastructure including database management, data hygiene, and API integrations
- Expert-level proficiency in Tableau, Salesforce, Snowflake, and Excel
- Statistical analysis, A/B testing, and experimental design skills
- Proven ability to influence and guide the work of others without formal management authority
Bonus qualifications: AI/ML experience (predictive modeling, propensity scoring, marketing mix modeling), GA4 or Adobe Analytics expertise, FiveTran Ad schemas familiarity, SQL proficiency, growth marketing or demand gen background, privacy-first measurement and programmatic advertising experience, Python/R or similar statistical tools, advanced degree (MBA, Analytics, Economics, or related field).
