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OpenAI's Marketing Insights & Analytics team is seeking a Market Research Lead for ChatGPT to shape research strategy and set direction for a major business area. This senior individual contributor role focuses on understanding markets, audiences, behaviors, and needs to inform marketing, product, and business decisions across the organization.
You will independently define and lead multiple complex research workstreams, connecting audience behavior, perceptions, and feedback to decisions across product, brand, and growth. Key responsibilities include:
- Setting research strategy, priorities, and goals for a major business area, aligning the research agenda with critical business decisions and anticipating future needs.
- Independently defining, prioritizing, and leading multiple complex quantitative and qualitative research workstreams, balancing business impact, rigor, speed, and resources.
- Serving as a strategic partner to brand, product marketing, creative, product, and other teams to shape business strategy through insights.
- Addressing challenges such as reaching new audiences, evolving brand positioning, and improving customer experiences.
- Connecting primary research with behavioral data and other evidence to build holistic audience understanding.
- Translating complex findings into clear narratives and actionable recommendations that influence senior leadership.
- Setting technical and quality standards for research design, execution, analysis, and interpretation, including work from agencies and vendors.
- Developing reusable frameworks and foundational research to strengthen the team's capability over time.
- Mentoring experienced peers and establishing research standards.
OpenAI's mission is ensuring responsible and widespread adoption of artificial intelligence. The Marketing team develops strategies that drive awareness, engagement, and usage of OpenAI's products, helping people and businesses understand and realize the value of AI.
REQUIREMENTS:
- 12+ years of experience in mixed-method market research and data analysis, with deep expertise in quantitative and qualitative methods
- Track record of setting research strategy and independently leading multiple complex workstreams across a substantial business area or cross-functional initiative
- Strong judgment in ambiguous situations, including identifying the right questions, prioritizing competing needs, and choosing appropriate methods
- Hands-on expertise across the full research lifecycle: instrument design, sampling, weighting, statistical analysis, and reporting
- Demonstrated success synthesizing evidence from multiple sources into recommendations that influence senior leadership and strategy
- Experience spanning product or go-to-market research, positioning and messaging, brand strategy, campaign development, and tracking
- Experience conducting global research and managing agencies or vendors
- Experience establishing research standards, developing reusable frameworks, and mentoring experienced researchers or cross-functional peers
- Proficiency with statistical analysis and survey programming
- Actively experimenting with AI tools and finding practical ways to improve work quality, speed, and impact
