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Salary: USD 90,000 - 140,760 / annual
Zynga, a global leader in interactive entertainment and label of Take-Two Interactive, is seeking a Manager, Programmatic Sales to drive revenue growth across its programmatic direct media offering. The role combines strategic business development with hands-on sales execution, focusing on high-impact, macro-level demand across agency holding companies, agency trading desks, DSPs/SSPs, and retail media partners.
You will own overall programmatic direct revenue growth while serving as the primary programmatic sales strategist, co-selling alongside the Account Executive team. Key responsibilities include:
**Central Programmatic Growth & Business Development:**
- Prospect and build top-to-top relationships with agency programmatic leadership and trading desks to establish marketplace deals, lead educational sessions, and position Zynga's mobile in-app ecosystem as a core media buy
- Own demand-side growth across DSPs, SSPs, and retail media networks by educating commercial teams on inventory and driving inclusion in custom buyer packages
- Partner with Sales Marketing, Yield, and Operations to build proactive, data-driven programmatic packages (seasonal, audience-targeted, high-impact video) for direct agency buyer outreach
- Monitor deal win rates, floors, and cleared spend in platforms to ensure activated Deal IDs translate into actual cleared revenue
**AE Programmatic Enablement & Co-Selling:**
- Serve as the programmatic deal expert for the direct sales team, joining key client meetings, navigating buyer tech objections, and structuring winning deal terms
- Run targeted 1:1 sessions with AEs to identify programmatic opportunities within their key accounts and establish clear action plans to unlock budget
- Support high-value programmatic RFP/RFI responses, framing Zynga's in-app audience and ad products in compelling commercial terms
This is a high-velocity role ideal for someone with a seller mindset who thrives uncovering hidden spend in data, overcoming technical buyer objections, and converting open-market demand into high-margin commitments.
**Requirements:**
- 5+ years in digital/mobile ad sales with at least 3+ years dedicated to pure programmatic sales (PMP, PG, Preferred Deals) in an in-app, mobile, or video environment
- Proven closing track record with documented history of personally driving pipeline growth, hitting revenue quotas, and securing mid-to-large programmatic commitments
- Active, strong working relationships across agency trading desks, HoldCo programmatic leads, DSP and SSP demand teams
- Strong quantitative skills with ability to mine platform performance data, spot buying trends, and translate analytics into actionable pitches
- Collaborative sales mindset; strong team player who excels at co-selling and navigating matrixed sales environments alongside territory AEs
- Genuine interest in the future of digital advertising (agentic buying, identity graphs, etc.) with eagerness to build fluency as the landscape shifts
