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You will join Meesho's Growth team, responsible for driving consumer acquisition, activation, and retention at scale across one of India's largest e-commerce platforms. The team owns the full-funnel consumer growth charter—from bringing new users onto the platform to converting and activating them to building long-term retention habits.
In this role, you will own consumer acquisition, activation, and retention through performance marketing. This is a consumer-focused mandate (not seller/supply-side)—you will own paid growth across Meta, Google, and emerging platforms, manage a media budget of ₹500 Cr+, and lead a team of performance marketers.
Key responsibilities include:
**Consumer Acquisition & Channel Ownership**: Own and scale consumer acquisition across performance marketing channels (Meta, Google, emerging platforms) at scale. Manage a media budget of ₹500 Cr+, driving efficient allocation to maximize incremental consumer growth. Drive high-quality user acquisition with sharp focus on downstream activation, engagement, and retention. Optimize campaigns for cost-efficient acquisition (CAC) while protecting user quality and long-term value (LTV). Continuously evaluate and pilot new ad platforms, formats, and technologies to unlock incremental growth.
**Funnel Optimization**: Improve consumer funnel metrics such as install/sign-up → first order → repeat purchase. Identify and reduce drop-offs across the acquisition and activation journey. Work closely with product, lifecycle/CRM, and category teams to improve conversion and long-term retention.
**Team Leadership**: Build, lead, and mentor a team of performance marketers, setting a high bar for execution and analytical rigor. Drive goal-setting, performance reviews, and capability development. Partner with senior leadership to shape the consumer growth charter and long-term channel strategy.
**Experimentation & Growth**: Run structured experiments across audiences, creatives, landing pages, and funnel interventions. Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting. Test and scale new channels, formats, and campaign strategies with an innovative, first-principles approach.
**Performance & Efficiency Management**: Monitor and optimize key metrics such as CAC, activation rate, retention, payback period, LTV/CAC, ROAS, CVR, CTR, CPM. Manage budget allocation across channels to maximize incremental consumer growth. Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns.
**Insights & Analytics**: Analyze consumer cohorts by geography, category, and lifecycle stage. Derive insights on consumer behavior to improve targeting, messaging, and channel-mix decisions. Build and refine frameworks for incrementality and attribution for consumer acquisition.
**Cross-functional Collaboration**: Partner with product, analytics, design, and category teams to align growth efforts. Influence onboarding experience, landing pages, and communication strategy based on performance insights.
You will operate in a fast-paced, high-ownership environment that combines structured problem-solving with rapid execution and manages a large, complex media budget across performance marketing channels.
**Requirements**:
- 6+ years of experience in performance marketing, with a strong track record in consumer internet, e-commerce, or large fintech companies in growth roles
- Proven experience managing large-scale media budgets (₹100 Cr+) across Meta Ads & Google Ads, with deep, hands-on channel expertise
- Team management experience—having built, led, or mentored a team of performance marketers
- Strong awareness of emerging trends and platforms in performance marketing/ad-tech, beyond core Meta & Google expertise, with the ability to evaluate and adopt new opportunities early
- A strong growth mindset—able to go beyond subject-matter expertise to independently identify problem statements and drive innovative, structured solutions
- Solid understanding of incrementality frameworks and key growth/performance metrics such as CPM, CTR, hook rate, CAC, LTV, reach, frequency, and attribution models
- Hands-on experience with consumer acquisition, activation, and retention funnels at scale (not seller/supply-side acquisition)
- Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus
- Strong analytical thinking with a structured, problem-first approach and a bias for action
- Ability to operate with high ownership in a fast-paced environment
- Clear and effective communication skills, with the ability to influence senior stakeholders and work cross-functionally
