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Meesho is seeking a Manager – Branding to lead the branding pods within the User Growth vertical of the Commerce Platform team. This is a hands-on, strategic role focused on building a brand that resonates across India's diverse consumer base.
You will own Meesho's brand strategy end-to-end, from understanding user barriers and motivations to executing large-scale campaigns across TV, digital, and influencer channels. The role combines deep consumer insight work with strategic brand development and tactical campaign execution.
Key Responsibilities:
• Conduct first-hand consumer research to understand barriers to adoption and retention drivers, synthesizing insights into actionable strategic direction
• Develop Meesho's brand strategy and create sharp brand briefs that translate consumer insights into clear propositions for creative and media partners
• Define communication strategy and channel mix across TV, mass media, digital, and influencer platforms
• Tailor messaging and communication for distinct user cohorts (geographic, urban/rural, demographic) to ensure brand resonance across India
• Own large-scale campaigns end-to-end, from brief development through launch to measurement and impact tracking on brand and business metrics
• Collaborate cross-functionally with Product, Design, Analytics, Marketing, Legal, and external agencies (creative, media, influencer) to deliver campaigns and secure senior leadership buy-in
• Lead and develop the branding pod team, set priorities, elevate creative and strategic standards, and remove execution roadblocks
This is not a documentation or administrative role—it requires hands-on involvement in consumer interaction, creative direction, and campaign delivery.
Requirements:
• Education: MBA from a top-tier institute (IIM, ISB, or equivalent) with subsequent move into branding, OR specialist branding background (e.g., MICA). Other strong MBA or brand profiles considered.
• Experience: 4+ years of hands-on brand management or consumer marketing, preferably in FMCG or e-commerce
• Direct branding expertise: Essential prior experience building brand strategy and briefs yourself
• Consumer insight capability: Demonstrated experience personally interacting with consumers, synthesizing insights, and translating them into brand briefs or campaigns
• Campaign track record: Direct ownership of significant campaigns across TV, digital, and/or influencers, with at least one major career highlight showing measurable impact
• Communication skills: Excellent storytelling, negotiation, and communication abilities; proven capacity to generate buy-in from senior stakeholders and external partners
• Leadership: Team management experience with ability to advocate for user-driven decisions while thinking critically and executing tactically
