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Salary: USD 85,000 - 95,000 / annual
Rent the Runway is seeking a Brand Marketing Manager to own campaign strategy and execution that defines how the brand shows up in culture. You'll develop and execute 360° marketing campaigns across all channels—from NYFW to seasonal moments—and design tentpole events and community programming that deepen customer connection and drive cultural conversation.
This is a hands-on role blending strategy, operations, and community building. You'll translate business priorities and consumer insights into impactful campaigns and brand moments that drive both relevance and growth. You'll work at the intersection of big-picture thinking and meticulous execution.
Key responsibilities include:
**Brand Marketing Management:** Translate strategic direction into tactical briefs for creative and channel teams. Develop campaign briefs, launch plans, messaging frameworks, and strategic presentations. Serve as the key point of contact for the creative team on campaign strategy and messaging. Facilitate cross-functional alignment across Growth, CRM, Social, Site, Fashion, and Product teams. Maintain brand integrity across all customer and community touchpoints.
**Customer & Community Programming:** Bring RTR's vision to life through seasonal storytelling, product launches, and key brand moments. Design and own the community and customer engagement strategy, developing tentpole event series and ongoing programming. Identify opportunities for cultural relevance and brand expansion through partnerships and activations. Execute end-to-end event production with obsessive attention to detail and brand alignment. Stay connected to customer feedback and real-time cultural moments to keep the brand relevant and in conversation with the audience.
**Performance Reporting & Insights:** Lead post-campaign recaps, synthesizing performance data and creative learnings across channels. Partner with Growth, CRM, Site, and Social on campaign tracking and optimization. Track brand health metrics and competitive landscape continuously, monitoring awareness, consideration, sentiment, and engagement. Use AI tools to accelerate performance analysis, extract insights, identify patterns, and automate reporting.
**Requirements:**
- 4–6 years of brand marketing, campaign management, or marketing operations experience at a consumer, e-commerce, or direct-to-consumer brand
- Proven track record shipping multiple concurrent campaigns on time and on brand with obsessive attention to detail
- Execution-focused marketer with strategic awareness; ability to translate direction into brilliant briefs and campaigns
- Omnichannel campaign expertise; understanding of how messaging, creative, and tactics align across channels
- Proficiency in Asana; comfort with Figma, Google Analytics, and Looker; curiosity about and comfort experimenting with AI tools
- Cross-functional orchestration skills; ability to be the POC across creative, growth, product, and external partners
- Strong communication skills at multiple levels (tight briefs for creatives, clear updates for leadership)
- Community-led marketer with real-time cultural awareness and connection to customer feedback
- Deep understanding of the women's fashion landscape, consumer trends, competitive dynamics, and digital ecosystem
- Customer-first mindset leveraging data, insights, and journey mapping
- Experience in fashion, retail, lifestyle, or DTC (preferred); understanding of the relationship between brand narrative, product, and customer loyalty
