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Halter is a venture-backed agtech company transforming sustainable grazing practices. The company enables farmers and graziers to run productive, sustainable operations using innovative technology—eliminating the need for quad bikes, dogs, and traditional fencing while improving animal welfare and farm efficiency.
You will own and build out all automated customer journeys for Halter's New Zealand market. This includes welcome flows, lead nurture sequences, and critically, reengagement campaigns to win back dormant leads. The sales team has already spoken with most farmers in NZ; your strategy will bring them back excited about Halter and drive them back into the sales funnel at the right moment with proper context.
Key responsibilities:
- Design, build, QA, and launch all customer workflows across the marketing stack (HubSpot and Salesforce), keeping them clean and well-documented.
- Develop and execute the reengagement strategy, identifying dormant leads and implementing campaigns to re-activate them.
- Close the loop between marketing and sales by tracking reengaged leads, ensuring prompt sales contact, and fixing handover gaps between HubSpot and Salesforce.
- Run rigorous A/B tests on messaging, timing, channels, and triggers; use results to optimize flows and kill underperforming campaigns.
- Build reporting and insights that show flow performance, funnel leaks, and opportunities for improvement.
- Collaborate with Product, Launch, Sales, and Customer Support on strategic automations for new features, lead scoring, lead routing, and customer-driven improvements.
You will be supported by the wider NZ Marketing team, who provide copy, farmer stories, and imagery. This role requires a data-driven mindset, hands-on technical skills, and strong cross-functional collaboration.
Requirements:
- 4+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation roles.
- Highly analytical and data-driven; default to data over intuition.
- Confident and hands-on with HubSpot and Salesforce workflows, lists, properties, and reporting.
- Proven experience designing, running, and interpreting A/B tests with statistical rigor.
- Detail-oriented builder who structures automations carefully, QAs thoroughly, and maintains data integrity.
- Strong collaborative skills; ability to translate between technical and non-technical stakeholders.
- Bonus: experience with reengagement programs, lead scoring, or lead routing in sales-led funnels.
