SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Playlist (which owns ClassPass and Mindbody) is building a platform for intentional living, connecting people with fitness, wellness, and lifestyle experiences. ClassPass offers thousands of fitness and wellness activities worldwide, helping people discover personalized, joyful ways to stay active and balanced.
You'll own the partner acquisition funnel for ClassPass's B2B business, managing what happens after a lead comes in from fitness, wellness, beauty, and F&B businesses. Your core mission is to nurture every lead efficiently from initial contact through signed partnership.
Key responsibilities:
- Own the full partner acquisition funnel from lead intake to closed deal. Track conversion rates and lead quality at every stage, identifying where and why leads drop off.
- Build and execute lead nurture programs for all stall points: new leads awaiting sales outreach, unresponsive leads, and re-engagement campaigns for cold/closed-lost opportunities. You'll own campaigns end-to-end—segmentation, personalization, QA, and launch—with email as the primary channel and SMS expansion where valuable.
- Partner closely with Sales to define lead handoff criteria, follow-up protocols, and lead recycling processes. Support the Inbound Sales team with email cadence design to ensure no qualified lead falls through the cracks.
- Own funnel tracking and data quality. Collaborate with MarTech and RevOps on lead scoring, routing, and attribution. Identify and fix mis-routed or lost leads, and help shape changes to the marketing tech stack, including potential platform migrations.
- Design and run A/B tests across emails, landing pages, sequences, and offers, iterating on conversion improvements.
- Build reporting dashboards showing funnel performance, pipeline impact, and lead quality by source (SEO/AEO, organic, paid, referral) using SQL and Hex. Translate data into actionable recommendations for Marketing, Sales, and channel owners.
Requirements:
- Proven experience in B2B lifecycle, CRM, or demand generation marketing within a sales-led funnel (MQL to SQL to closed-won), with a track record of nurture programs and persuasive email copy that measurably improved conversion and shortened sales cycles.
- Hands-on expertise with a marketing automation platform (HubSpot, Braze, Salesforce Marketing Cloud, or Marketo required). You build workflows, segments, triggered journeys, and emails independently.
- Strong SQL skills (required) using tools like Snowflake or Hex to build recipient lists, analyze funnels, and create reports.
- Demonstrated success partnering with Sales on handoff rules, follow-up protocols, and email cadences that drive responses.
- Strong understanding of funnel tracking, lead scoring, routing, and attribution. Ability to spot data or routing issues and collaborate with MarTech/RevOps to resolve them.
- Solid knowledge of email performance, deliverability (SPF, DKIM, DMARC, sender reputation), and a rigorous approach to A/B testing tied to conversion and revenue.
- Hands-on experience using AI tools to build smarter, more personalized nurture programs.
- Nice to have: Braze email building (HTML/CSS, Liquid, Connected Content), platform migration experience, understanding of SEO/AEO impact on lead quality, SMB or marketplace supply-side marketing experience.
