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Voicemod is a consumer audio platform used by millions of gamers, streamers, and content creators to enhance their voice and online identity through voice changers, soundboards, and real-time effects. The company has 90+ employees and operates from Valencia HQ and Barcelona coworking space, with flexible remote options.
As Lifecycle Marketing Manager (CRM & In-App), you will own the complete user journey through communications, in-app messaging, and beyond. You'll design and execute lifecycle programs that determine which messages reach which users, when, and where—spanning onboarding flows, monetization campaigns, retention journeys, and feature launches. You'll work primarily in Iterable, leveraging Amplitude and Looker for audience definition and insights, connecting every communication to measurable activation, conversion, and retention outcomes.
Key responsibilities include:
- Partner with Desktop, Mobile, and Devices teams to translate their needs into lifecycle programs
- Own lifecycle communications across in-app (banners, modals, notifications) and email channels
- Design, build, launch, and optimize user journeys and campaigns in Iterable, including audience logic, triggers, cadence, and frequency
- Define audience segmentation and personalization based on user behavior, lifecycle stage, and subscription status
- Maintain a comprehensive lifecycle journey map across products and identify moments where messaging drives key metrics
- Collaborate with Product Marketing, Copywriting, and Design to adapt messaging for different audiences and channels
- Orchestrate communications across products using agreed prioritization rules to ensure a cohesive user experience
- Partner with Product and Engineering on in-app surfaces outside Iterable to maintain consistent delivery and tracking
- Design and execute the lifecycle testing roadmap, running A/B tests and translating insights into action
- Contribute to lifecycle KPI reporting and share learnings across Growth, Monetization, Product Marketing, and product teams
- Establish and maintain lifecycle standards including QA processes, naming conventions, templates, and documentation
You'll report to the VP of Marketing and work closely with cross-functional teams to balance competing priorities across multiple product surfaces.
REQUIREMENTS:
- 4+ years in lifecycle or CRM marketing, ideally in B2C apps, gaming, or subscription products
- Experience designing end-to-end user journeys with solid understanding of the full lifecycle from first open to win-back
- Hands-on experience building and running lifecycle programs in customer engagement platforms with email and in-app messaging (Iterable, Braze, Customer.io, or similar)
- Strong segmentation skills; comfortable thinking in cohorts, triggers, and user states
- Data fluency: comfortable with product analytics (Amplitude or similar) and BI dashboards (Looker or similar) to build audiences, read results, and derive insights
- Experience designing and reading A/B tests
- Ability to manage multiple stakeholders, launches, and deadlines simultaneously; comfortable using data to prioritize and say no
- Basic HTML/CSS for email and in-app templates
- Rigorous QA mindset: verify every send end-to-end (audience, triggers, rendering, tracking)
- Proficient English communication (minimum B2 level)
- Must be based in a country within ±2 hours of Central European Time (CET/CEST)
BONUS SKILLS:
- Iterable experience
- SQL basics
- Monetization or subscription communications experience (upsell, paywalls)
- Mobile push and in-app messaging expertise
- Hardware or e-commerce lifecycle communications (post-purchase, setup, activation)
- Localizing communications across languages
- Gaming industry experience or genuine interest in gaming, streaming, and creator culture
