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Freshworks is seeking a Lead Product Marketer to drive go-to-market strategies, positioning, and adoption across the Freshdesk portfolio. In this role, you will bridge product capabilities with business value, translate complex AI technology into clear messaging, and thrive working cross-functionally in a fast-moving SaaS environment.
Key Responsibilities:
- Develop crisp product positioning and value-driven messaging that differentiates Freshworks solutions in the customer service market
- Frame technical capabilities into clear, compelling narratives tailored to buyer personas, CX leaders, and executives
- Lead cross-functional product launches in close collaboration with Product Management, Sales, Marketing, and Enablement teams
- Lead competitive intelligence across the CX landscape, tracking competitor feature launches, pricing, and GTM moves
- Develop, scale, and maintain actionable competitive enablement assets, including battlecards, competitive matrices, demos, FAQs, displacement pitch decks, and win/loss analysis
- Serve as an SME on direct sales calls, executive briefing centers, and competitive deal desks
- Create high-impact sales tools, pitch decks, FAQs, demos, and collateral to equip GTM teams with targeted strategies for handling competitor objections and feature gaps
- Partner with Product Management to feed real-time competitive gap insights back into the product roadmap
- Partner with Demand Generation and Lifecycle Marketing teams to inject product and competitive positioning into field campaigns, web content, webinars, and customer-facing collateral
- Integrate modern AI tools into daily marketing workflows to automate content creation, market research, competitive intelligence, and win/loss data analysis
- Stay current on emerging AI technologies and competitive offerings to help shape Freshworks' AI narrative
Requirements:
- Any graduate degree (MBA preferred) with 7 to 9 years of prior experience in a similar product marketing position
- Excellent English written, verbal, and presentation skills, with an eye for quality and attention to detail
- Ability to understand AI, tech, and the customer service domain, including buyer behavior and ideal customer profiles, and translate tech content into marketing material
- Proven track record of planning and executing end-to-end marketing strategies, product launches, customer research, and messaging frameworks
- Strong messaging and positioning skills, with the ability to simplify technical concepts for both business and technical audiences, complemented by a customer-first mindset supported by strong market research and storytelling abilities
- Strong expertise in integrating AI into product marketing processes, with hands-on experience using modern AI tools to enhance marketing tasks, content creation, and research workflows
- Strength in collaborating with cross-functional teams across geographies, including executive management, product management, operations, sales, and marketing
