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Salary: USD 205,000 - 230,000 / annual
Asana is seeking a Lead Product Manager to build and scale its new Enterprise Services Management (ESM) business line—a 0→1 opportunity to define how IT, HR, and Support teams resolve work, automate workflows, and connect tickets to projects using AI agents and Asana's Work Graph.
In this role, you will drive the complete product strategy and execution for ESM, from vision through launch and iteration. You'll spend significant time with customers validating pain points, co-developing workflows, and translating insights into clear MVP scope and measurable outcomes. You'll partner closely with Engineering, Design, UXR, and Data Science to build reliable, AI-native systems. You'll also drive cross-functional go-to-market efforts with Sales, Channel, PMM, and Customer Success on positioning, pricing, packaging, and early lighthouse accounts.
Key responsibilities include:
- Define the 3-year product strategy for Asana's ESM business, establishing differentiation through AI agents, automations, and workflow integrations
- Validate customer pain points and co-develop workflows with deep customer partnerships
- Build and launch an AI-native MVP with focused capabilities that solve real problems
- Drive GTM strategy including positioning, pricing, packaging, and channel partner refinement
- Operate with startup-level hustle, breaking down ambiguous problems, shipping iteratively, and learning from real usage
This is an office-centric hybrid role based in San Francisco with standard in-office days on Monday, Tuesday, and Thursday. The role offers the opportunity to incubate a new business from scratch and shape the future of service management at scale.
**Requirements:**
- 10+ years of Product Management experience with demonstrated success building AI-driven platforms, automation systems, service workflows, or enterprise SaaS products
- Experience with multi-agent systems, LLM-powered workflows, or AI operations is a plus
- Strong 0→1 builder with experience building and scaling new products or incubations; ability to operate with urgency, resourcefulness, and creativity through ambiguity
- Technical systems thinker comfortable going deep on architecture, flows, and tradeoffs with engineering; able to reason about integrations, identity systems, workflow engines, and AI agent behavior
- Customer-centric mindset with ability to thrive in customer conversations and translate qualitative insights into sharp product decisions
- Commercially and GTM savvy, equally comfortable in customer pitches, channel partner discussions, and pricing conversations; skilled at positioning and selling into mid-market and enterprise
- Exceptional communicator with crisp writing, clear storytelling, and ability to persuade across engineering, design, sales, and executive stakeholders
- Growth mindset and AI-first thinker, curious and adaptable with eagerness to leverage emerging technologies
