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Roofr is a CRM platform built for the roofing and home services industry, combining aerial roof measurements, digital sales proposals, payments, material ordering, and business management into a unified platform. The company is well-funded, profitable, and growing rapidly.
You will lead design initiatives focused on user acquisition, engagement, and retention. This is a hands-on role where you'll own the end-to-end design process for growth experiments and feature launches across web and mobile. You'll work closely with product managers, engineers, data scientists, and other stakeholders to craft user-centric designs that drive measurable business outcomes.
Key responsibilities include:
- Leading end-to-end design for growth initiatives across web and mobile platforms
- Designing and executing experiments (A/B tests) to optimize onboarding, activation loops, and cross-platform adoption
- Using qualitative and quantitative data to inform design decisions and improve user experiences
- Creating user flows, wireframes, prototypes, high-fidelity mockups, and other design deliverables
- Collaborating with cross-functional teams to align on goals and deliver impactful solutions
- Contributing to the experimentation pipeline by proposing new ideas and sharing learnings
- Raising the bar for design quality through feedback sessions and critiques
- Building AI-enhanced workflows and leveraging AI for productivity
You'll thrive in a role that balances business acumen with creative problem-solving. You should think like a product manager, deeply understanding business context and user needs. You'll operate in ambiguity, optimize for learning, and use data to craft user narratives while driving metrics like activation, engagement, and retention. You'll embrace failure as a learning opportunity and influence both growth and design teams.
Requirements:
- 6+ years of demonstrable experience in growth-focused product design (running experiments to optimize metrics like activation or retention)
- Ability to balance user needs with business goals while delivering high-quality designs efficiently
- Strong portfolio showcasing expertise in data-informed UX/UI design with measurable business impact
- Proficiency in cross-platform design (web and mobile) using tools like Figma and AI-enabled workflows
- Experience conducting user research (interviews, usability tests) and synthesizing findings into actionable insights
- Exceptional communication skills with ability to articulate design concepts clearly to stakeholders
- Hypothesis-driven mindset with comfort navigating ambiguity in dynamic startup environments
- Strong visual design skills with attention to detail
- AI-forwardness in your own productivity practices and product thinking
Bonus qualifications:
- Experience designing for CRM or similar SaaS platforms
- AI-enabled workflows utilizing skills, agentic workflows, and integrated tools (e.g., Claude integrations)
- Familiarity with design systems and contributing to their evolution (ability to contribute to components in Storybook)
- Experience working in fast-paced startup environments
- Track record of taking risks with innovative solutions that drive growth
