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Lead Generation Associate

Wego - Riyadh, Saudi Arabia - In-office

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Wego is a travel discovery and booking platform founded in 2005, used by millions monthly. WegoPro is their corporate travel and expense management platform helping businesses book flights and hotels, manage travel spend, and control expenses in one place. Saudi Arabia is a key growth market for WegoPro. You will be the first dedicated lead generation hire for the Saudi market, working closely with the sales team in Riyadh. Your mission is to run outbound prospecting for the Saudi market, turning target accounts into qualified meetings for the Riyadh sales team. Key responsibilities include: - Execute outbound B2B lead generation campaigns via cold email, calling, and LinkedIn (InMail, Campaign Manager) - Build a consistent pipeline of qualified B2B leads for WegoPro in Saudi Arabia - Hit monthly, quarterly, and annual targets for qualified meetings booked and pipeline generated - Follow up consistently and build rapport with prospects throughout the outreach process - Refine targeting and messaging based on conversion rate feedback from the sales team - Localize outreach messaging for the Saudi market in collaboration with marketing and content teams - Stay up to date on WegoPro's product to answer prospect questions confidently - Work closely with the Riyadh sales team, from identifying target accounts through prospecting to booking qualified meetings - Build and maintain working knowledge of the Saudi market, competitive landscape, and WegoPro's target buyer profile You'll operate in a fast-paced startup environment with a metrics-driven mindset and strong analytical approach. Requirements: - Bachelor's degree in Business Management, Marketing, or a related field - 2–3 years of experience in B2B lead generation and outbound campaign execution, including cold email, calling, and LinkedIn outreach - Excellent written and verbal communication skills in both English and Arabic (must-have) - Strong interpersonal and organizational skills - Metrics-driven mindset with strong analytical approach - Passion and motivation to deliver in a fast-paced startup environment - Desire to learn and be part of a highly experienced team

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