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Atlys is building an AI-first platform to remove friction from international travel, having processed visas for 1M+ travelers across 127 countries. You will build Atlys' creator marketing function from the ground up—establishing the playbook, recruiting and managing a creator network, and converting creator-led content into visa applications at scale.
In this role, you will own the entire creator channel P&L, managing budgets across creator tiers and destinations while optimizing for cost per visit and cost per application rather than vanity metrics. You'll develop and execute the creator strategy across platforms and creator segments, from nano-creators sharing personal visa stories to celebrity partnerships, targeting 100+ videos monthly with tens of millions of views. You will personally negotiate and close high-value creator and celebrity partnerships, setting commercial standards for your team. You'll hire and lead a small pod covering sourcing, creative, and operations, building scalable processes that maintain quality at volume. Weekly, you'll report channel performance to leadership, identifying what worked, what didn't, and what changes you're making, while handing winning creative to the paid amplification team.
This is a zero-to-one build role with significant autonomy and accountability. You'll operate in a fast-paced, high-ownership environment where the systems and playbooks you establish in the first six months will define how this function operates for years.
REQUIREMENTS:
- 6–7 years in creator or influencer marketing, with direct experience owning a budget and performance metrics (not executing someone else's plan)
- Comfort equally in spreadsheets and creative reviews; ability to assess content quality before data confirms it
- Process-driven mindset with proven ability to build systems that enable team scaling without personal involvement in every deal
- Commercial acumen to negotiate with talent managers and agencies; understanding of creator valuation
- Track record of building something from zero and thriving in ambiguity, pace, and personal accountability
