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Oura is seeking a Lead Counsel, Commercial and Marketing for EMEA to join its Legal Team, reporting to the Principal Counsel, Commercial Legal - Marketing. This is a hybrid role based in London, with an expectation of 2-3 days per week in the office.
Oura's mission is to empower every person to own their inner potential through its award-winning Oura Ring and connected app, which provides daily insights on readiness, activity, and sleep quality to millions of users globally.
In this role, you will serve as the key legal advisor supporting Oura's EMEA Commercial, Sales, Partnerships, Retail, and Marketing teams as the company scales across Europe, the Middle East, and Africa. You will partner closely with cross-functional leaders to navigate complex commercial and regulatory landscapes.
Key Responsibilities:
- Review, draft, and negotiate complex commercial agreements including enterprise and corporate sales agreements, B2B and channel partnerships, strategic alliances, and co-marketing arrangements
- Structure and negotiate retail, distribution, reseller, marketplace, and e-commerce agreements across EMEA markets
- Counsel stakeholders on legal issues affecting the EMEA business, supporting alignment and execution of commercial and marketing initiatives
- Serve as a strategic thinker who helps shape company-wide risk strategy while driving key initiatives with a solutions-focused approach
- Operate as a hands-on practitioner comfortable managing high volumes of complex transactions
- Build and refine internal transactional and marketing review processes, templates, playbooks, and tools that scale with company growth
- Act as a trusted advisor to senior executives, providing clear, business-oriented judgment and actionable recommendations
- Coordinate with US Legal, Privacy, Product, and outside counsel to deliver consistent global positions adapted to local market requirements
The ideal candidate is a seasoned commercial lawyer with substantial in-house and law firm experience advising on and negotiating complex B2B sales, strategic partnerships, and retail and distribution arrangements across EMEA. Beyond commercial transactions, you will have hands-on experience advising marketing teams on advertising, promotions, and consumer-facing campaigns in the UK and EU. You will bring strong judgment, credibility with senior stakeholders, and the ability to translate complex legal issues into clear, actionable guidance in a fast-paced, evolving environment.
Requirements:
- 8+ years of combined law firm and in-house PQE (Post-Qualification Experience), with at least 4 years supporting commercial transactions and marketing in a consumer products, consumer technology, or retail business
- Qualified as a solicitor in England and Wales, or holding an equivalent qualification in an EU jurisdiction with the right to practise in that jurisdiction
- Working knowledge of UK and EU competition law as it applies to distribution and retail arrangements, including vertical agreements, selective distribution, and pricing restrictions
- Deep working knowledge of UK and EU consumer protection, advertising, and e-commerce frameworks (including the CAP Code and ASA regime, and UK and EU consumer protection and unfair commercial practices rules), with the ability to apply them pragmatically to business objectives
- Exceptional drafting skills with experience negotiating and preparing sophisticated sales, partnership, distribution, and retail agreements
- Familiarity with UK GDPR, EU GDPR, and ePrivacy/PECR as they apply to marketing, partnerships, and data sharing
- Proven ability to identify and mitigate legal and regulatory risk while enabling scalable, innovative go-to-market models across multiple markets
- Strong judgment and comfort operating as a trusted advisor to senior business stakeholders in a fast-moving environment
- Clear, practical communicator who can translate complex legal issues into actionable guidance
- Ability to excel in a fast-paced, dynamic environment
- Additional European languages are a plus
