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Icertis, the global leader in AI-powered contract intelligence, is seeking a Lead Analyst for Database Marketing to own and evolve the organization's marketing data foundation. This role is critical to ensuring Marketing has access to a trusted, accurate, complete, compliant, and business-ready database that supports demand generation, account-based marketing, personalization, campaign execution, lead management, analytics, and AI-driven marketing initiatives.
You will own the quality, governance, growth, enrichment, and usability of the marketing database while partnering closely with MarTech, Campaigns, Sales/SDR, Analytics, IT, and Enterprise Systems teams. Key responsibilities include:
**Marketing Database Strategy:** Own the marketing database strategy, health, and roadmap. Define and maintain standards for account, contact, lead, and prospect data. Drive database growth, coverage, and marketable database development. Establish database health and quality scorecards.
**Data Quality & Enrichment:** Own data cleansing, deduplication, normalization, and validation. Develop data enrichment and augmentation strategies. Improve accuracy, completeness, freshness, and usability of marketing data. Establish processes to prevent bad data from entering the database.
**Data Governance & Compliance:** Define data ownership, governance, taxonomy, and data standards. Manage consent, suppression, and data retention requirements. Partner with Enterprise Systems, Security, and Legal on data governance and compliance.
**Segmentation & Data Activation:** Develop audience segmentation frameworks for campaigns, ABM, personalization, and nurture. Partner with Campaign, Email, and Lead Management teams to ensure audiences are accurate and activation-ready. Improve target-account and persona coverage.
**MarTech & Data Integration:** Partner with the MarTech team to ensure reliable data flows across CRM, Marketing Automation, enrichment, web, SDR, and analytics platforms. Identify data integration gaps, synchronization issues, and data leakage. Support requirements for the future Marketing Data Lake and data foundation.
**Automation & AI:** Identify opportunities to automate data cleansing, enrichment, validation, segmentation, and quality monitoring. Explore AI-enabled approaches for entity matching, classification, enrichment, and anomaly detection. Continuously reduce manual database management effort.
You will establish a scalable data management framework, identify and eliminate data quality issues, improve the marketable database, automate repetitive data processes, and help build the data foundation required for advanced analytics and AI.
**Requirements:**
- 6+ years of experience in Database Management, Marketing Operations, CRM Data, Revenue Operations, or a related field
- Strong experience managing complex B2B databases
- Excellent understanding of CRM and Marketing Automation data models
- Experience with platforms such as Salesforce, Marketo, HubSpot, ZoomInfo, or equivalent data/enrichment platforms
- Knowledge of data governance, segmentation, enrichment, deduplication, and consent management
- Familiarity with SQL, APIs, data warehouses/lakes, and BI tools (desirable)
- Strong stakeholder management skills across Marketing, Sales, IT/Data, and Enterprise Systems
- Analytical, process-oriented, and highly detail-oriented mindset
