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Kraken, one of the world's longest-standing crypto platforms (founded 2011), is seeking a KOL Lead to build and scale a key opinion leader and creator network across Spain, Iberia, and other countries for Kraken Pro.
You will own the end-to-end KOL acquisition and relationship management function for the region, driving new trading user acquisition through influencer and creator partnerships. Your responsibilities include:
- Building and scaling the KOL/creator network in Spain, Iberia, and adjacent markets from the ground up
- Driving new trading user acquisition through influencer and creator partnerships across the region
- Managing end-to-end relationships with local KOLs, from sourcing through activation
- Representing Kraken Pro's derivatives suite—perpetual futures, prop trading, margin—to top regional creators
- Identifying and fixing on-the-ground execution issues that block program performance, iterating rapidly
- Setting and owning regional KOL acquisition targets and customer acquisition cost (CAC) efficiency metrics
- Partnering cross-functionally with growth, marketing, and compliance teams
- Benchmarking and adapting a proven KOL playbook to the regional market
This is a hands-on role requiring someone who solves problems on the ground rather than escalating, with high agency to own regional strategy independently. You will operate in a fast-moving, ambiguous, 24/7 crypto environment.
REQUIREMENTS:
- Proven track record building an influencer/KOL/creator network from scratch in Spain and/or the Iberia region
- Fluent Spanish (Portuguese a plus); deep fluency in the local crypto/trading creator ecosystem
- Experience acquiring trading users at scale with a clear eye on CAC
- Hands-on, get-it-done approach—solves problems on the ground rather than escalating
- High agency—owns regional strategy without waiting for global direction
- Understanding of perpetual futures, margin, and prop trading products
- Comfortable operating in a fast-moving, ambiguous, 24/7 crypto environment
- Strong relationship-management and negotiation skills with creators/KOLs
NICE TO HAVES:
- Existing personal network of crypto KOLs/creators in Spain/Iberia and other countries
- Prior KOL, growth, or influencer marketing role at a crypto exchange
