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DinoAI is seeking a Japan-based Social Media & Community Manager to own and grow the company's local social media presence across Instagram, X, Facebook, and other relevant Japanese platforms. This role combines content creation, community engagement, campaign execution, and influencer collaboration to drive brand awareness and user growth in the Japanese market.
Key responsibilities include:
- Owning DinoAI's Japanese social media accounts with platform-specific strategies for Instagram, X, Facebook, and local platforms
- Developing and executing content calendars and social media growth plans to increase followers, reach, engagement, and community activity
- Planning and executing localized campaigns including product trials, ambassador programs, UGC initiatives, giveaways, and online/offline events
- Collaborating closely with the Influencer/KOL marketing team to amplify campaigns through owned channels and convert KOL exposure into sustained brand and user growth
- Creating and localizing social content independently, including Japanese copy, visuals, and short-form videos, using AI and content production tools as needed
- Building and maintaining an active local community through user engagement, conversation monitoring, feedback collection, and trend identification
- Ensuring all content and campaigns align with DinoAI's brand positioning, messaging, and Japanese cultural context
- Tracking KPIs and continuously optimizing content and campaigns based on follower growth, engagement, reach, UGC participation, traffic, and conversion metrics
Requirements:
- 3+ years of experience in social media, community management, content marketing, or brand marketing in Japan
- Native-level Japanese proficiency with strong understanding of Japanese consumer behavior, social media culture, and local content trends
- Hands-on experience managing social media accounts (Instagram, X, Facebook, etc.) with demonstrated results in follower or engagement growth
- Proven track record creating and executing social campaigns, UGC programs, ambassador/product trial programs, giveaways, or community activities
- Good understanding of Influencer/KOL marketing and how owned social media channels work synergistically with influencer campaigns
- Ability to independently create and adapt copy, visuals, and short-form video content for social media
- Comfort using AI tools for content ideation, copywriting, creative production, localization, user/competitor research, and performance analysis
- Strong communication and cross-functional collaboration skills; working proficiency in English or Chinese required
- Must be based in Japan with deep familiarity of the local social media and content ecosystem
