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Cognition AI is an applied AI lab building end-to-end software agents, best known for Devin, the first AI software engineer. The company has grown from $1M to $100M+ in revenue in a year and is backed by top-tier investors including Founders Fund, General Catalyst, Lux Capital, and 8VC. The founding team includes world-class competitive programmers, former founders, and leaders from Scale AI, Palantir, Cursor, Waymo, Tesla, Google DeepMind, and other cutting-edge AI companies.
As Partner Marketing Manager for Japan, you will drive strategic collaboration with cloud providers, systems integrators, and technology partners to expand Cognition's reach and accelerate adoption of Devin and Windsurf in the Japanese market. You'll identify high-impact partners, develop joint value propositions, and execute co-marketing programs that create pipeline and grow partner-sourced revenue.
Key responsibilities include:
- Building and leading joint-marketing programs with key partners to create pipelines and maximize partner-led business impact
- Developing joint messaging and solution stories that articulate value for enterprise engineering organizations
- Planning and executing co-marketing initiatives including launches, webinars, solution briefs, digital campaigns, events, and workshops
- Working with strategic partners to build integrated motions that expand distribution and deepen engagement with technical buyers
- Managing partner presence at strategic industry events and ensuring alignment with overall GTM motion
- Driving partner enablement through messaging guides, training resources, product content, and marketing kits
- Collaborating with Sales and Partnerships teams to translate partner activities into pipeline, co-selling momentum, and measurable outcomes
- Tracking and reporting partner program performance to guide future investment and partner selection
This role blends strategic partner selection with hands-on execution, requiring you to work cross-functionally with Partnerships, Sales, and Marketing teams in a fast-paced, high-growth environment.
REQUIREMENTS:
- 5+ years of experience in partner marketing, alliances marketing, or product marketing for a technical or enterprise software company in Japan
- Ability to work cross-functionally and influence Sales, Partnerships, and Product teams
- Strong written and verbal communication skills, especially translating technical concepts into partner-ready narratives
- Proven ability to run integrated marketing programs and measure their impact
- Comfortable working in a fast-paced, iterative environment with high expectations for quality
- Analytical mindset with ability to evaluate program performance and adjust based on results
- Business-level English and native Japanese proficiency
PREFERRED QUALIFICATIONS:
- Experience working with cloud partners (AWS, Azure, GCP) or enterprise technology ecosystems
- Track record building partner programs at high-growth startups
- Ability to craft narratives and package complex value propositions
- Comfort engaging directly with partner executives and technical leaders
- Thriving in environments that are simultaneously strategic and hands-on
About Cognition AI
AI / Data / Infrastructure — AI software engineering agents and developer automation.
