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LaunchDarkly is seeking a Regional Growth Marketing Manager to drive pipeline growth across EMEA and APJ regions through digital campaigns and paid channels. This is a senior individual-contributor role reporting to the Director of International Marketing.
You will own the regional digital strategy and execution, working closely with global marketing teams and regional sales organizations. Key responsibilities include:
- Drive new-logo pipeline growth through digital and paid channels (SEM, paid social, ABM) in EMEA and APJ
- Partner with global teams on paid and digital campaign execution, setting regional strategy from planning through optimization and reporting
- Lead the digital ABM motion for the region, converting sales input into targeted, paid campaigns
- Adapt global campaigns for regional messaging and market nuances rather than deploying generic assets
- Build and own region-native digital content, platform launches, and offerings, scaling successful programs
- Identify and mitigate region-specific risks to ensure efficient media spend
- Own digital pipeline reporting and ROI tracking, measuring leads, conversion, and spend against campaigns
- Partner closely with EMEA and APJ sales and SDR teams to align campaigns with account priorities and pipeline targets
- Operate independently to define approach, channel mix, regional tools, and budget requests aligned with regional sales needs and broader marketing strategy
About LaunchDarkly: LaunchDarkly provides a feature management platform that helps developers innovate faster while protecting against outages. The platform enables gradual feature rollouts, targeted customer experiences, and experimentation to maximize business impact.
QUALIFICATIONS:
- 8+ years' experience in digital/growth marketing with focus on ABM, paid digital, and demand generation for B2B SaaS in EMEA and APJ
- Track record owning digital pipeline growth end-to-end: strategy, execution, budget, and reporting with close sales interaction
- Direct experience running paid social, SEM, and ABM programs in regions with clear attribution to pipeline and revenue
- Hands-on experience with CRM (Salesforce or similar), marketing automation platform (Marketo, HubSpot, or similar), and ABM/paid tools (6sense, Demandbase, or similar)
- Experience adapting global campaigns for regional markets: localization, messaging adaptation, regional content creation, and building original regional campaigns
- Experience working across EMEA and APJ; additional language is a plus
- Cultural awareness and sensitivity operating across international markets
- Self-starter and confident communicator with positive, hands-on, can-do attitude; comfortable operating independently and driving outcomes autonomously
