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Sierra is the leading platform for customer-facing AI agents, serving major brands including The GAP, Rocket Mortgage, SoFi, Sutter Health, and SoftBank. The company is headquartered in San Francisco with growing offices across North America, Europe, and Asia.
You will build and lead the integrated marketing function, owning the global campaign portfolio across digital and offline channels and account-based programs. This is a builder role requiring you to roll up your sleeves, set global strategy, establish scalable operating models, develop a strong team, and maintain high execution standards.
Key responsibilities include:
- Driving campaign strategy by building a full-funnel integrated portfolio spanning paid media, organic search, web, email, content, social, out-of-home, print, and account-based programs, with clear audience, message, channel role, and business objective for each.
- Translating company priorities by account, vertical, buyer, and region into programs supporting acquisition, deal acceleration, and customer expansion.
- Building Sierra's named-account motion with orchestrated always-on account-based marketing for priority accounts.
- Owning investment and performance through pipeline targets, budget management, channel mix decisions, and partnership with operations on attribution, forecasting, reporting, and lead flow.
- Setting execution standards through clear campaign planning, briefing, quality assurance, launch, and optimization rhythms.
- Building and leading a high-performing team of digital marketing and campaigns professionals with clear ownership, strong operating rhythms, and a culture of accountability and experimentation.
- Embedding AI and automation across research, audience development, content adaptation, experimentation, and reporting to multiply team impact.
You will partner closely with Sales, Operations, Agent Development, Finance, and the broader Marketing team to create a coordinated buyer journey from first engagement through opportunity progression and customer expansion.
Requirements:
- 12+ years of digital marketing, integrated campaigns, or demand generation experience
- Proven record of building and leading teams responsible for pipeline targets, substantial marketing investments, and global campaign portfolios
- Deep experience with complex, sales-led enterprise motions including named accounts, long sales cycles, multi-stakeholder buying committees, and both new-logo and expansion programs
- Experience creating global strategies that allow for meaningful regional and market-level adaptation
- Strong data fluency including attribution, forecasting, experimentation, funnel analysis, and translating performance into investment recommendations
- Ability to move between executive-level strategy and detailed campaign decisions without losing speed or quality
- Strong cross-functional leadership and executive communication skills, especially across Sales, Operations, Finance, and Marketing
- Practical fluency with AI-powered marketing tools and sound judgment about where automation improves performance and where human expertise remains essential
Preferred qualifications:
- Experience building an integrated marketing function at a fast-growing enterprise SaaS or AI company
- Track record of creating industry-specific campaigns that engage senior executives and drive measurable pipeline within priority accounts
- Experience expanding marketing programs internationally with understanding of how buyer needs, messaging, and channels vary across markets
