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Oyster is a global employment platform (B Corp-certified, ranked #10 on TIME/Statista's 2026 list of America's Top WorkTech Companies) that enables companies to hire, pay, and care for talent anywhere. The company is fully distributed across 60+ countries since 2020.
You will lead the planning and execution of integrated growth campaigns for global prospective customers, turning target accounts into pipeline and accelerating open opportunities. Reporting to the Director of Demand Generation and Growth Marketing, you'll partner closely with Product Marketing, Brand, Digital, Events, Operations, and Sales teams to deliver a coherent buyer journey across every channel.
This role is for a marketer who wants their work measured in pipeline, not vanity metrics. You will own Oyster's integrated campaigns end-to-end: deciding strategy, channel mix, and spend, and seeing directly how your work drives revenue. You'll sit at the center of Marketing and Sales with scope to shape how the company reaches companies hiring across borders.
Key Responsibilities:
- Develop, execute, and optimize multi-channel demand generation campaigns including content syndication, webinars, virtual events, email nurtures, direct mail, referral programs, and demo programs to drive net-new pipeline and accelerate open opportunities.
- Build quarterly campaign plans that balance always-on programs with high-impact moments across the full prospect lifecycle, modeled backward from pipeline goals to determine program mix and spend.
- Partner with Product Marketing and Brand to turn positioning into campaign messaging, offers, and content that is tested and refined based on results.
- Build campaign enablement (talk tracks, email templates, one-pagers) and align with BDRs on follow-up expectations so campaign interest converts into meetings.
- Manage timelines, budget, and resources to ensure successful campaign delivery with ROI accountability.
- Partner closely with stakeholders in marketing, sales, operations, and external vendors to ensure consistent, aligned campaign execution.
- Optimize campaigns and refine strategies based on data-driven results, including A/B testing and performance reporting.
- Identify opportunities to leverage AI and emerging technologies to improve research, segmentation, personalization, campaign development, content distribution, analysis, and execution.
- Facilitate retrospectives and turn performance findings into optimized campaigns and repeatable playbooks.
Requirements:
- 6+ years in B2B integrated or demand generation marketing, including substantial ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing.
- A track record of building campaigns that tie directly to pipeline coverage and revenue outcomes, not just engagement metrics.
- Strong cross-functional collaboration skills.
- Data-driven mindset with working knowledge of attribution and pipeline measurement.
- Hands-on experience using AI tools for campaign planning, content acceleration, or workflow automation.
- Experience with Salesforce and HubSpot, or equivalent CRM/MAP platforms.
- Excellent written and verbal communication; comfortable presenting strategy and results to senior stakeholders.
- Reliable home internet connection and fluency in both written and spoken English.
