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Salary: USD 80,000 - 165,000 / annual
Knotch is a growth-stage SaaS platform helping brands optimize content performance and apply AI to modern marketing. The company combines performance data, strategic insights, and AI-driven capabilities to help marketing teams make smarter decisions and maximize content impact across channels.
As an Insights Analyst, you will master the Knotch One platform and transform complex data into compelling, actionable insights that drive client outcomes. You'll work within a Knotch Pod team (Account Director, Director of Client Outcomes, Customer Ops Specialist, and Analyst) focused on enterprise clients, providing consistency and deep client relationships.
Key responsibilities include:
- Analyze complex data from web analytics, journey analytics, and survey platforms (both qualitative and quantitative) to uncover meaningful patterns and insights
- Translate technical findings into clear stories that connect data to client business goals in language stakeholders understand
- Develop test-and-learn plans based on insights to help clients optimize content and marketing strategies
- Collaborate with account teams to tailor reports, insights, and recommendations to each client's objectives and context
- Support client needs by communicating findings and answering technical questions
- Ensure data quality and rigor by maintaining high standards for data cleanliness, accuracy, and statistical validity
- Challenge assumptions by questioning data anomalies and digging deeper to uncover the "why" behind numbers
- Visualize insights through compelling dashboards, reports, and presentations that make complex data accessible
You'll work with sophisticated analytics tools, high-profile clients, and a talented team that values precision, curiosity, and impact. Your work will inform major business decisions and demonstrate measurable ROI.
Qualifications:
- 3–10 years of experience in data analysis, business intelligence, or analytics within marketing, digital analytics, or SaaS environments
- Prior startup or growth-stage company experience working in fast-paced, agile environments
- SaaS platform experience with understanding of subscription business models and recurring customer relationships
- Deep expertise with Google Analytics and/or Adobe Analytics (at least one required, both preferred)
- Proficiency with data visualization tools such as Tableau or Power BI to create clear, impactful reports
- Excel/Google Sheets mastery for data manipulation, analysis, and quality control
- Strong SQL skills for querying and manipulating data
- Statistical knowledge and comfort with hypothesis testing and experimental design
- Excellent communication skills to translate technical findings for non-technical stakeholders
- Ability to work independently and collaboratively in a remote, fast-paced environment
